PPC Land (Page 233)

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DV360 to buy ads.txt-only web inventory as default starting in August

Google says over 93 percent of the web inventory available in Display & Video 360 is authorized by ads.txt files.

Parallel tracking

Parallel tracking for Google Ads display campaigns to become mandatory

Google last week announced that parallel tracking in Google Ads was expanded to Display, this month. Parallel tracking for display campaigns will become mandatory on July 31st, 2019. Google started to introduce parallel tracking on Google Ads in 2018, first on the search. Parallel tracking makes the internet faster to

Keyword Planner

Google deprecates the old Keyword Planner

Google this week deprecated the old Keyword Planner and said that the new Google Ads keyword planner is now feature complete. The Google Ads plan overview changes based on: match types, locations, language, and search networks advertisers select. Jane Kim, Product Manager at Google Ads said Google simplified the navigation

Google Analytics for Firebase

Google Analytics for Firebase will have multiple filters on event reports

Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers

Bing Ads rebranded to Microsoft Advertising

Microsoft today rebranded Bing Ads to Microsoft Advertising. Microsoft says the name change it’s a simple shift because clients and partners already know Bing Ads as Microsoft. Last year, Microsoft created Microsoft Audience Network, and now Bing Ads are rebranded into Microsoft Advertising. According to Microsoft, over the coming

Microsoft Audience Network will expand to the UK and Canada later this summer

Microsoft today announced the expansion to the UK and Canada of the Microsoft Audience Network, in the same day it announced the name change of Bing Ads to Microsoft Advertising. Microsoft Audience Network was launched last year with new native ads on MSN and Outlook. Microsoft says that viewable impressions,

Tamedia and AXA launch a platform to help people to choose a suitable vehicle

Insurer Axa, and publisher Tamedia, formed a joint venture that included 50/50 of the website auto.ricardo.ch, a leading auto classifieds website in Switzerland.

Spotify User Growth

Spotify reaches 100 million paid subscribers in 79 countries

In the first quarter of 2019, Spotify had 217 million monthly active users (MAUs) and 100 million paid subscribers.

OpenAP 2.0 goes live in this fall

OpenAP 2.0 goes live in this fall, FreeWheel announced. OpenAP 2.0 is a centralized premium video marketplace with workflow automation for national linear and long-form digital video. OpenAP was launched for the first time in 2017, as an advanced audience platform. According to FreeWheel, OpenAP was the TV

UK advertisers spend £13.44 billion on digital advertising in 2018

IAB UK this week revealed that UK advertisers spent £13.44billion on digital advertising in 2018. The total ad spend is a 15 percent year-on-year increase. IAB UK says it's a demonstration of the continued confidence in digital advertising.

Transparency and Consent Framework version 2.0 on public comment

IAB Europe this week launched its Transparency and Consent Framework (TCF) for public comment. According to IAB Europe, Transparency and Consent Framework helps digital advertising ecosystem to comply with obligations under the GDPR and ePrivacy Directive.

Google Fit launched on iOS and is compatible with Apple Watch or with Wear OS

Google this week launched Google Fit on iOS. Google Fit coaches people to have a healthier and active life.

Experiments on AMP pages

Experiments on AMP pages now available on Optimizely

Optimizely this month announced to be the first experimentation company to support AMP. With Optimizely, advertisers are now able to run a/b tests created in the Optimizely interface on any AMP pages. According to Optimizely, Action Network started to use Optimizely + AMP to test brand colors without needing a

Amazon Web Services (AWS)

AWS opens a new region in Hong Kong

Amazon Web Services (AWS) this week announced the opening of the AWS Asia Pacific (Hong Kong) Region. The AWS Asia Pacific (Hong Kong) Region offers three Availability Zones at launch. Each Availability Zone has independent power, cooling, and physical security and is connected via redundant, ultra-low-latency networks. The AWS Asia

Google launches tag templates for Quora Pixel and Pinterest Tag

Google launches tag templates for Quora Pixel and Pinterest Tag

Google this week launched tag templates for Quora Pixel and Pinterest Tag in Google Tag Manager (GTM). Quora Pixel and Pinterest Tags work on web only and are among 80 other supported tags in Google Tag Manager.

TabMo becomes the first mobile DSP to use Fenestra’s blockchain technology

advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology. TabMo says this is a move that verifies the continued commitment to transparency.

HasOffers rebranded as TUNE Partner Marketing Platform

TUNE this week announced that is retiring HasOffers product name, and launching TUNE Partner Marketing Platform. Peter Hamilton, TUNE's CEO, said this will simplify the identity and show "complete focus and commitment to meet the changing needs of marketing partnerships."

SIMID is here to replace VPAID, now in public comment

The IAB Technology Laboratory yesterday released SIMID (Secure Interactive Media Interface Definition) for public comment. According to IAB Tech Lab, SIMID is a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security.

Throtle integrates The Trade Desk’s unified ID solution

Throtle has successfully integrated with The Trade Desk’s unified ID solution, The Trade Desk announced yesterday.

Amazon Appstore

Amazon launches an app submission API for Amazon Appstore

Amazon this week announced the launch of the app submission API, a RESTful API that enables developers to manage the app catalog by programmatically updating the existing apps on the Amazon Appstore.

GroupM creates AdVentures, a startup accelerator program

GroupM this week announced the launch of AdVentures, an accelerator initiative that supports early-stage companies with a three-month growth program.

MRC continues DoubleVerify’s accreditation

DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement.

Vertical video ads

Vertical video ads are video ads displayed in a vertical way that fulfill the screen of a mobile device. Vertical video has a 9:16 aspect ratio, while landscape video has a 16:9 aspect ratio and square video has a 1:1 aspect ratio. Almost all videos are landscape,