Data

Nielsen has a new CEO, David Kenny

David Kenny was nominated last month as the new CEO of Nielsen. David Kenny will join Nielsen as Chief Executive Officer, effective on December 3, 2018. David Kenny joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.

Data

Digital Marketing Institute now provides content for HubSpot Academy

Digital Marketing Institute (DMI) this week announced it will provide exclusive content and digital assets for graphics design education to HubSpot’s official learning resource, HubSpot Academy.

Display

Taboola News just got bigger in Asia

Taboola last month announced is bringing content recommendations into vivo android smartphones. Taboola formed a partnership with vivo, the 5th largest smartphone manufacturer in the world, to boost the Taboola Newss audience in Asia.

Average Position

On Google Ads, Average Position doesn't show where the ad appears on the page. Instead, average position reflects the order that your ad appears versus the other ads in the ad auction, Julien Jacquet, Product Manager at Google Ads wrote yesterday. Google explains that as a result, an

Social

SnapChat launches a Snap Camera for desktop

SnapChat is following the users on all devices. Last week, SnapChat launched Snap Camera, a new application running with the webcams installed on Windows and Mac.

Audio

New Safari 12 prevents tracking from social media and is suppressing retargeting

On the new Safari update, Apple is also suppressing ad retargeting by reducing advertisers' ability to identify Mac devices uniquely.

Youtube’s competitor Facebook Watch goes global

Facebook Watch is now available anywhere, since  August 29, 2018, after being launched in the US a year ago. According to  Facebook, with the global expansion comes more opportunities for  publishers. Facebook is expanding the Ad Breaks program so more partners  can make money from the videos, and Facebook is

Search

DuckDuckGo gets 10 million USD in new funding to expand globally

DuckDuckGo received this month new 10 million USD in funding led by Ontario Municipal Employees Retirement System, OMERS Ventures.

Data

Cloudflare seeing 4% to 7% increase in traffic month on month in Africa

Cloudflare last week announced that is seeing a 4% to 7% increase in traffic month on month. As of July 2018, Cloudflare has 8 datacenters in Angola, Djibouti, Egypt, Kenya, Mauritius, and 3 in South Africa. Africa has a population of 1.2 billion people over 58 countries, but the

Data

Emojis are increasing the open rates in push notifications and emails

Emails with emojis are having a +66% increase in open rates. Push notifications with emojis enjoy an uplift of +254% increase in open rates, according to a study from Leanplum, based on 300 million mobile message deliveries (email + push notifications).

DOOH

JCDecaux launches VIOOH, first in the UK and in the US

VIOOH is being launched in the UK and in the US, the company announced. VIOOH is a platform for automated OOH and programmatic digital OOH transactions.

Display

HubSpot is now connected with Taboola

Advertisers can now setup campaigns on Taboola directly on HubSpot, Taboola announced this week.

Data

The 5 Consent Management Platforms (CMP) Google is recommending

Google created a page to help publishers and advertisers with consent, where at this date, is recommending 5 consent tools. Google’s own consent tool remains in beta.

Display

Google agrees to pay 11 million USD in a settlement with terminated Adsense publishers

Google agreed to pay $11 million to owners of suspended AdSense accounts. Terminated publishers with the sum withheld totaled $10 or more are entitled to the settlement after submitting their claim here.

Retail

Amazon and Google in collision over Youtube, Amazon Retail and now Shopping Ads

The competition between Amazon and Google is escalating with disputes and is similar to the Google-Microsoft ecosystem war.

Data

Google increases prices of Google Maps API and developers are not happy

Google increased the prices of Google Maps API. Google limited the free tiers, and now requires billing for all. Developers and entrepreneurs are not happy.

Google is testing Google Ads API, the next generation of Adwords API

Last month, Google announced the start of the testing with Google Ads API.  Google Ads API is the next generation of the current AdWords API and  according to Google, as the API gradually rolls out, it will reach full  parity with the current API. Google Ads API is now on

Bing Ads move into display with new native ads on MSN and Outlook, the Microsoft Audience Network

In the last weeks, Microsoft was launching their own native ads network. It’s called Microsoft Audience Network and the placements are across sites like MSN, Microsoft Outlook, Microsoft Edge, and other partner sites (Media.net? The new native ads are using the ad preferences of Media.net). How Microsoft

Data

Cloudflare created the fastest public DNS beating Google and OpenDNS

Cloudflare launched a DNS resolver this month. Cloudflare says that with this launch they are fixing the foundation of the Internet. The public DNS resolver is faster, more secure and privacy-centric. The DNS IP addresses are 1.1.1.1 and 1.0.0.1.

Display

Google rolls out Exchange Bidding for all publishers using DFP

Google´s answer to Header Bidding from AppNexus (Prebid) was released today for all publishers using DFP. Exchange Bidding allows multiple exchanges to compete with each other in a unified auction.

Data

Baidu starts testing autonomous driving cars in Beijing

Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.

Display

Facebook shuts down Atlas at the end of this month, the last service on programmatic

Atlas measurement is the last service that Facebook had in the programmatic environment, after killing FBX (Facebook Ad Exchange) and LiveRail (Video Ad Serving and Ad Exchange).

Audio

Pandora to acquire AdsWizz for $145 million in cash and stock

Pandora announced last week that will acquire AdsWizz, the global leader in digital audio ad technology. The addition of AdsWizz will upgrade Pandora’s ad tech capabilities, says the company, providing its advertisers with greater audience reach, and expand the company’s revenue opportunities.

Social

Video Chat arrives to Messenger Lite

Last week, on March, 7th, Facebook introduced video chat in Messenger Lite.

Display

Outbrain is now supporting Ads.txt

Since this week, Outbrain is now supporting ads.txt. Outbrain said that their core mission "is to create a positive reader experience and with that comes a responsibility in transparency and trust – not only between reader and publisher but between all parties."