Retail

Amazon releases product targeting in Sponsored Display

Amazon last week released new Sponsored Display product targeting for US sellers. Advertisers can now promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.

Data

Google updates Display & Video 360 connector in Data Studio

Google this week updated the Display & Video 360 connector in Data Studio.

Audio

New record: Almost 100,000 podcasts were created last month

96,537 new podcasts were created last month, a montly record on podcast creation. Those are stats from My Podcast Reviews, first reported by Podnews.

Data

ASOdesk raises $1M of funding from Embria

ASOdesk last month announced it has raised $1M round of funding from Embria. ASOdesk helps developers to make their mobile apps more discoverable in iOS and Android app stores.

Search

Google increases Report Editor capacity from 10 to 200 accounts

Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.

Display

Adzooma opens up free access and suspend billings during coronavirus outbreak

Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft.

Search

Google gives $340 million in Google Ads credits to all SMBs

Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year.

Display

News websites with an increase number of unique visitors because of COVID-19

Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related to the growing number of COVID-19 cases in the USA.

Audio

Google launches Google Podcasts in iOS

Google this week launched Google Podcasts on iOS. Google says that regardless of the platform users are using, the listening progress will sync across devices. Google this week also announced that users can now subscribe to podcasts on the web.

Data

PubMatic launches Audience Encore offering a way for audience monetization via deals

PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.

Audio

AdsWizz launches automated host-read audio ads on AudioMatic

AdsWizz this week launched audio host-read campaigns in AudioMatic, the AdsWizz Audio DSP. According to AdsWizz, the automated host-read ads enables marketers to maintain authenticity and connection while creating scale.

Data

Apple starts blocking all third-party cookies in Safari

The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by default, Apple’s WebKit team this week announced.

Display

Contextual ads obtain 2 times better ad recall, GumGum study finds

A study conducted by GumGum, in partnership with SPARK Neuro, saw that ads with the most contextual relevance elicited 43% more neural engagement and 2.2 times better ad recall.

Display

Google rolls out new asset reporting updates for App campaigns in Google Ads

Google this month rolled out new asset reporting updates for App campaigns in Google Ads. Belinda Langner, Senior Product Manager at Google, wrote the new reporting updates to provide detailed and actionable insights.

Social

Pinterest launches a Verified Merchant Program

Pinterest today announced a new Verified Merchant Program. According to Pinterest, Verified Merchants have a blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting.

Display

Google Ads launches an appeal feature for disapproved ads

Google this month announced the launch of a new feature enabling advertisers to appeal policy decisions in Google Ads.

Display

Google recommends advertisers to evaluate advertising during Coronavirus pandemic

Google today recommended advertisers to evaluate the ads during the Coronavirus pandemic.

Retail

Amazon increases the height of Sponsored Brands ads on mobile

Amazon this month increased the height of Sponsored Brands ads on mobile. Amazon says this change will provide a better experience for shoppers and to help drive engagement.

Video

The Trade Desk expands integration of Samba TV data into Australia

The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.

Video

TikTok Video Ads now available via The Trade Desk

The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.

Display

Google to sunset Google Publisher Toolbar by May, this year

Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020.

Data

Google to remove third-party pixels from YouTube, starting on June 2020

Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.

Video

Google to introduce CTAs on bumper and non-skippable YouTube ads

Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.

Display

Google AdSense to remain on second-price auction

Google AdSense will remain on second-price bidding, while Google Ad Manager (Ad Exchange inventory) evolved to a unified first-price auction.

Display

Google updates design of the anchor ads in AdSense

Google last month changed the appearance of anchor ads in AdSense, the program publishers use to monetize their websites with ads.