New Google Shopping in the US includes personalized suggestions

Google this week revamped Google Shopping in the U.S. across mobile and desktop. The new Google Shopping homepage is personalized with product suggestions, and sections that help users reorder common items or continue the shopping research. Google says that users ready to buy can purchase online, at a nearby

Taboola buys Outbrain giving 30% in stock plus $250 million cash

Taboola and Outbrain are merging, the companies announced today,  after both boards approved the merger. The combined companies will  operate under the Taboola brand name and Adam Singolda, the Founder and  current CEO of Taboola, will assume the CEO position of the combined  company. Outbrain shareholders will receive shares representing

Google Maps now has more than 57K public toilets in India

Google this month announced it has now 57,000 public from India on Google Maps. The project of mapping the public toilets started in 2016, in 3 cities (New Delhi, Bhopal, and Indore), in a partnership between Google, and the Ministry of Housing & Urban Affairs from the Indian Government.

Telaria launches a programmatic Editorial Video Marketplace in Australia

Telaria last week launched a programmatic Editorial Video Marketplace in a partnership with a consortium of Australian publishers, including Seven West Media, Network 10, SBS, Foxtel Media, Pedestrian Group and Daily Mail. Telaria says the Editorial Video Marketplace will simplify buyers’ access to this content. “This is an important collaboration

BidSwitch adopts The Trade Desk’s unified ID solution

BidSwitch has adopted The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk’s unified ID solution improves user match rates across the digital advertising ecosystem. According to The Trade Desk, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of

WPP appoints John Rogers as CFO

WPP today announced the appointment of John Rogers as Chief Financial Officer (CFO). WPP says John Rogers will join WPP in early 2020, when he will also become a member of the Board. He succeeds Group Finance Director Paul Richardson, who is retiring from the company. John Rogers is currently

Pinterest launches Dark Mode on iOS and Android apps

Pinterest last week launched Dark Mode on iOS and Android apps globally. Dark Mode is a feature that darkens the Pinterest interface across the app. Pinterest says that dark mode has been at the top of the list of requests from Pinners as the white background can be too bright.

Millennials more likely to report losing money to fraud than people 40+

People in their 20s and 30s (Millennials) are more likely to report losing money to fraud than people 40 and over, new FTC data spotlight reports. FTC says people sometimes think scams mostly affect older adults, but reports to Consumer Sentinel tell a different story. The top 5 frauds affecting

Smaato releases a new SDK for in-app including Open Measurement and Header Bidding

Smaato this month released a new software development kit (SDK) for Android and iOS. Smaato is a global in-app advertising platform based in Germany that with the new SDK is now supporting Open Measurement and an in-app header bidding. According to Smaato, the SDK offers support for banners, interstitials, rich

B2B marketing platform BrightTALK launches a new intent insights tool

BrightTALK today launched a new intent insights tool. BrightTALK says the new intent insights tool empowers customers to gain a perspective into the viewing and buying behavior of the professionals in its communities. The intent insights tool was built on top of the Intent Leads, a product for lead generation

Webinar: Native Ads, Measurement and creativity considerations

IAB Europe is hosting a webinar on 24th October, 15.00 CEST / 14.00 BST. The speakers are Laura Stokes, Senior Client Partner, Oracle Data Cloud, Rachel Zalta, Head of Global Creative Insights and Research, Taboola, and Agathe Rakowicz, Global Director, Programmatic Business, Outbrain. The discussion will be around the

Search

Google updates the Call-Only Ads unit layout, 14% increase in phone calls

Google last week announced that it has updated the call-only ads unit layout. In the new layout, the business name and headline will show directly below the phone number, along with a larger phone icon.

Facebook rolls out globally 3 Playable Ad Formats

Facebook this month rolled out 3 Playable Ad Formats, the Poll Only, the Poll + Watch & Browse, and the Poll + Watch & Install. Playable Facebook Ads are available for all advertisers globally. Facebook says that poll ads in the Feed drive increased brand awareness and conversions, even when compared with

On Repeat and Repeat Rewind: these are the new Spotify playlists available worldwide

Spotify this month rollet out globally 2 new playlists for Free and Premium users. The new playlists are called On Repeat, and Repeat Rewind. Spotify says these two playlists are personalized for each user, and follow the release of the playlist Release Radar, a playlist for users who are looking

Facebook testing Product Launch Reminders on Instagram

Facebook is testing a new feature that introduces reminders about upcoming product launches on Instagram. Mainly fashion brands are part of a closed checkout beta that is using this feature in the US, starting today and over the coming weeks. Facebook says this new feature will enable people to buy

Spotify includes podcasts on the playlists

Spotify now lets users to add podcasts to a playlist on mobile. The feature is not available on desktop “yet.” According to Spotify users can build playlists of podcasts, or add podcasts to existing playlists. Spotify says that has over 3 billion user-generated playlists, that until now were only exclusive

Google launches new search filters on comments in YouTube Studio

cGoogle last week launched new search filters in YouTube Studio that enable advertisers, creators, and publishers to manage conversations within their community. A new setting was also launched that holds potentially inappropriate comments for review. The search filters are available on YouTube Studio desktop. Creators can find them on the

Blackstone acquires Vungle

Blackstone today announced that has completed the acquisition of Vungle, a performance marketing platform for in-app video advertisements on mobile devices. Martin Brand, a Senior Managing Director at Blackstone, said: “We are pleased to complete this transaction, and look forward to investing in Vungle and pursuing a business plan focused

PayPal to become available in China

PayPal today announced that People’s Bank of China has approved Paypal acquisition of a 70% equity interest in Guofubao Information Technology Co. This means that Paypal will become available in China for online payment services. PayPal says the transaction is expected to close in the fourth quarter of 2019

Social

Amazon Attribution includes bulk operations for Facebook Ads

Amazon Attribution self-service console has available Bulk Operations for Google ads and Facebook Ads.

Social

TikTok forbids ads for fasting apps and weight loss supplements

Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.

Data

Google expands support in Android to include Foldable Phones

Google is expanding support in Android to include Foldables Phones. Leo Sei, Product Manager on Android at Google, says the support is being developed in preparation for upcoming devices from hardware partners like Samsung.

New Language: Google now supports Marathi in AdSense

Google this week introduced support of Marathi in AdSense. Marathi is a language spoken by over 80 million people, mainly in Maharashtra, India. Publishers with content written in Marathi can now monetize it with Google AdSense. According to Google, the interest in Marathi language content has been growing steadily over

AdColony releases SDK 4 with support to the IAB Open Measurement Standard

AdColony yesterday announced the release of a new version of the SDK. The latest mobile ad software development kit (SDK), AdColony SDK 4, is bringing together AdColony’s video ad platform with its banner display and programmatic offerings into a single SDK. The new AdColony SDK 4 also supports the

Google introduces Google Ads’ Auction-Time Bidding in Search Ads 360

Google this month introduced the auction-time bidding in Search Ads 360. Search Ads 360 is the product from Google Marketing Platform for search. Google Ads’s Auction-Time Bidding uses machine learning to set bids at auction-time by factoring signals that help predict performance. Google says that signals include users’ device,