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New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.
by Luis Espada
IAB Tech Lab forms industry consortium to standardize content monetization frameworks as AI-driven search reduces publisher traffic by up to 90% while bot scraping surges 117%.
by Luis Espada
OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.
by Luis Espada
TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.
by Luis Espada
Nielsen IBOPE data shows streaming captured 24.6% of Mexico TV viewing in July 2025, up 0.9 points from June as digital consumption continues growing.
by Luis Espada
Netflix gains ground while YouTube maintains dominance in July 2025 television measurement data from Nielsen showing changing consumption habits.
by Luis Espada
Google introduces comprehensive site-level transparency for Search, Shopping, and App campaigns on Search Partner Network, addressing decades of advertiser demands for placement visibility.
by Luis Espada
Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.
by Luis Espada
New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.
by Luis Espada
Brave browser grew from 80M to 109M monthly active users while selling its own ads after blocking publishers' - Jean-Paul Schmetz explains the model in detail.
A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.
Pinterest launches Promote a Pin on March 24, 2026, letting creators and small businesses boost content without advertising experience using AI targeting across 619 million users.
AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.
Eighteen European industry groups urge the European Commission to issue a formal DMA non-compliance decision against Alphabet before March 25, 2026, as Google holds over 90% of EU search market share.
Reddit today unveiled Collection Ads, community overlays, and a Shopify alpha integration for Dynamic Product Ads, reporting 91% higher ROAS year-over-year in Q4 2025.
YouTube today unified BrandConnect and the Creator Partnerships Hub into a single platform available in 7 markets, with global expansion planned for 2026.
New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.
by Luis Espada
IAB Tech Lab forms industry consortium to standardize content monetization frameworks as AI-driven search reduces publisher traffic by up to 90% while bot scraping surges 117%.
by Luis Espada
OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.
by Luis Espada
TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.
by Luis Espada
Nielsen IBOPE data shows streaming captured 24.6% of Mexico TV viewing in July 2025, up 0.9 points from June as digital consumption continues growing.
by Luis Espada
Netflix gains ground while YouTube maintains dominance in July 2025 television measurement data from Nielsen showing changing consumption habits.
by Luis Espada
Google introduces comprehensive site-level transparency for Search, Shopping, and App campaigns on Search Partner Network, addressing decades of advertiser demands for placement visibility.
by Luis Espada
Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.
by Luis Espada