WPP appoints John Rogers as CFO

WPP today announced the appointment of John Rogers as Chief Financial Officer (CFO). WPP says John Rogers will join WPP in early 2020, when he will also become a member of the Board. He succeeds Group Finance Director Paul Richardson, who is retiring from the company. John Rogers is currently

Pinterest launches Dark Mode on iOS and Android apps

Pinterest last week launched Dark Mode on iOS and Android apps globally. Dark Mode is a feature that darkens the Pinterest interface across the app. Pinterest says that dark mode has been at the top of the list of requests from Pinners as the white background can be too bright.

Millennials more likely to report losing money to fraud than people 40+

People in their 20s and 30s (Millennials) are more likely to report losing money to fraud than people 40 and over, new FTC data spotlight reports. FTC says people sometimes think scams mostly affect older adults, but reports to Consumer Sentinel tell a different story. The top 5 frauds affecting

Smaato releases a new SDK for in-app including Open Measurement and Header Bidding

Smaato this month released a new software development kit (SDK) for Android and iOS. Smaato is a global in-app advertising platform based in Germany that with the new SDK is now supporting Open Measurement and an in-app header bidding. According to Smaato, the SDK offers support for banners, interstitials, rich

B2B marketing platform BrightTALK launches a new intent insights tool

BrightTALK today launched a new intent insights tool. BrightTALK says the new intent insights tool empowers customers to gain a perspective into the viewing and buying behavior of the professionals in its communities. The intent insights tool was built on top of the Intent Leads, a product for lead generation

Webinar: Native Ads, Measurement and creativity considerations

IAB Europe is hosting a webinar on 24th October, 15.00 CEST / 14.00 BST. The speakers are Laura Stokes, Senior Client Partner, Oracle Data Cloud, Rachel Zalta, Head of Global Creative Insights and Research, Taboola, and Agathe Rakowicz, Global Director, Programmatic Business, Outbrain. The discussion will be around the

Search

Google updates the Call-Only Ads unit layout, 14% increase in phone calls

Google last week announced that it has updated the call-only ads unit layout. In the new layout, the business name and headline will show directly below the phone number, along with a larger phone icon.

Facebook rolls out globally 3 Playable Ad Formats

Facebook this month rolled out 3 Playable Ad Formats, the Poll Only, the Poll + Watch & Browse, and the Poll + Watch & Install. Playable Facebook Ads are available for all advertisers globally. Facebook says that poll ads in the Feed drive increased brand awareness and conversions, even when compared with

On Repeat and Repeat Rewind: these are the new Spotify playlists available worldwide

Spotify this month rollet out globally 2 new playlists for Free and Premium users. The new playlists are called On Repeat, and Repeat Rewind. Spotify says these two playlists are personalized for each user, and follow the release of the playlist Release Radar, a playlist for users who are looking

Facebook testing Product Launch Reminders on Instagram

Facebook is testing a new feature that introduces reminders about upcoming product launches on Instagram. Mainly fashion brands are part of a closed checkout beta that is using this feature in the US, starting today and over the coming weeks. Facebook says this new feature will enable people to buy

Spotify includes podcasts on the playlists

Spotify now lets users to add podcasts to a playlist on mobile. The feature is not available on desktop “yet.” According to Spotify users can build playlists of podcasts, or add podcasts to existing playlists. Spotify says that has over 3 billion user-generated playlists, that until now were only exclusive

Google launches new search filters on comments in YouTube Studio

cGoogle last week launched new search filters in YouTube Studio that enable advertisers, creators, and publishers to manage conversations within their community. A new setting was also launched that holds potentially inappropriate comments for review. The search filters are available on YouTube Studio desktop. Creators can find them on the

Blackstone acquires Vungle

Blackstone today announced that has completed the acquisition of Vungle, a performance marketing platform for in-app video advertisements on mobile devices. Martin Brand, a Senior Managing Director at Blackstone, said: “We are pleased to complete this transaction, and look forward to investing in Vungle and pursuing a business plan focused

PayPal to become available in China

PayPal today announced that People’s Bank of China has approved Paypal acquisition of a 70% equity interest in Guofubao Information Technology Co. This means that Paypal will become available in China for online payment services. PayPal says the transaction is expected to close in the fourth quarter of 2019

Social

Amazon Attribution includes bulk operations for Facebook Ads

Amazon Attribution self-service console has available Bulk Operations for Google ads and Facebook Ads.

Social

TikTok forbids ads for fasting apps and weight loss supplements

Ads promoting weight loss and weight management products or services cannot promote a negative body image or negative relationship with food.

Data

Google expands support in Android to include Foldable Phones

Google is expanding support in Android to include Foldables Phones. Leo Sei, Product Manager on Android at Google, says the support is being developed in preparation for upcoming devices from hardware partners like Samsung.

New Language: Google now supports Marathi in AdSense

Google this week introduced support of Marathi in AdSense. Marathi is a language spoken by over 80 million people, mainly in Maharashtra, India. Publishers with content written in Marathi can now monetize it with Google AdSense. According to Google, the interest in Marathi language content has been growing steadily over

AdColony releases SDK 4 with support to the IAB Open Measurement Standard

AdColony yesterday announced the release of a new version of the SDK. The latest mobile ad software development kit (SDK), AdColony SDK 4, is bringing together AdColony’s video ad platform with its banner display and programmatic offerings into a single SDK. The new AdColony SDK 4 also supports the

Google introduces Google Ads’ Auction-Time Bidding in Search Ads 360

Google this month introduced the auction-time bidding in Search Ads 360. Search Ads 360 is the product from Google Marketing Platform for search. Google Ads’s Auction-Time Bidding uses machine learning to set bids at auction-time by factoring signals that help predict performance. Google says that signals include users’ device,

Google Ads changes campaign creation flow to include conversion tracking

Google this week changed the campaign creation flow in Google Ads. The change in Google Ads makes it easier to select the conversion goal, saving extra time for advertisers. Advertisers can now select the conversions on the first step of the campaign creation. Jeannie Zhang, Product Manager at Google Ads,

Google Ads makes Store Visits’ Smart Bidding available for all advertisers

Google this week make Store Visits’ Smart Bidding available for all advertisers in Google Ads. Store Visits is available as a goal for Search and Shopping campaigns. John Chen, Group Product Manager at Google Ads, wrote that nowadays over 70% of advertisers already use Smart Bidding, but until now advertisers

Google launches AdMob API

Google this week launched AdMob API. Before, publishers had to use AdSense API to access AdMob stats. Google says this was a suboptimal solution, as AdSense uses different ad metric definitions than AdMob, resulting in inconsistent reporting. According to Google, AdMob API’s metrics are consistent with those in the

Google enhances the SDK and introduces new reporting features in AdMob

Google this month has enhanced the AdMob SDK. Google says that with the new SDK version publishers will be able to get more insights into how your users are interacting with the apps and engaging with the rewarded ads. To use the new AdMob reporting features, publishers need to update

Streaming TV viewers can surpass traditional pay TV viewers in five years, Roku study predicts

Roku this month released a study predicting that streaming TV viewers can surpass traditional pay TV viewers in five years. The Roku study points the reasons driving the acceleration of streaming: * Viewers are becoming more aware of and adopting streaming services that include network and live programming. * Viewers enjoy the