PPC Land (Page 272)

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Amazon Web Services (AWS)

AWS opens a new region in Hong Kong

Amazon Web Services (AWS) this week announced the opening of the AWS Asia Pacific (Hong Kong) Region. The AWS Asia Pacific (Hong Kong) Region offers three Availability Zones at launch. Each Availability Zone has independent power, cooling, and physical security and is connected via redundant, ultra-low-latency networks. The AWS Asia

Google launches tag templates for Quora Pixel and Pinterest Tag

Google launches tag templates for Quora Pixel and Pinterest Tag

Google this week launched tag templates for Quora Pixel and Pinterest Tag in Google Tag Manager (GTM). Quora Pixel and Pinterest Tags work on web only and are among 80 other supported tags in Google Tag Manager.

TabMo becomes the first mobile DSP to use Fenestra’s blockchain technology

advertising demand side platform (DSP) to be a certified adopter of Fenestra’s blockchain technology. TabMo says this is a move that verifies the continued commitment to transparency.

HasOffers rebranded as TUNE Partner Marketing Platform

TUNE this week announced that is retiring HasOffers product name, and launching TUNE Partner Marketing Platform. Peter Hamilton, TUNE's CEO, said this will simplify the identity and show "complete focus and commitment to meet the changing needs of marketing partnerships."

SIMID is here to replace VPAID, now in public comment

The IAB Technology Laboratory yesterday released SIMID (Secure Interactive Media Interface Definition) for public comment. According to IAB Tech Lab, SIMID is a specification designed to replace VPAID (Video Player Ad Interface Definition) and increase transparency and security.

Throtle integrates The Trade Desk’s unified ID solution

Throtle has successfully integrated with The Trade Desk’s unified ID solution, The Trade Desk announced yesterday.

Amazon Appstore

Amazon launches an app submission API for Amazon Appstore

Amazon this week announced the launch of the app submission API, a RESTful API that enables developers to manage the app catalog by programmatically updating the existing apps on the Amazon Appstore.

GroupM creates AdVentures, a startup accelerator program

GroupM this week announced the launch of AdVentures, an accelerator initiative that supports early-stage companies with a three-month growth program.

MRC continues DoubleVerify’s accreditation

DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement.

Vertical video ads

Vertical video ads are video ads displayed in a vertical way that fulfill the screen of a mobile device. Vertical video has a 9:16 aspect ratio, while landscape video has a 16:9 aspect ratio and square video has a 1:1 aspect ratio. Almost all videos are landscape,

FreeWheel pilots a unified video auction in partnership with A+E Networks

FreeWheel this week announced a partnership with A+E Networks to pilot their unified ad decisioning engine that will allow buyers and sellers to transact across both direct sold and programmatic, marketplace-generated advertising demand.

Amazon launches a free music service on Alexa devices

Amazon this week launched an ad-supported music service on compatible Alexa-enabled devices.

Swoot is making podcast listening into a social experience

A new app for podcast listening is available since this week. The new app is called Swoot and the app turns podcast listening into a social experience. The motto is: "Podcasts with friends :)"

YouTube Music now available for free on Google Home speakers

YouTube Music now available for free on Google Home speakers

Google this week announced YouTube Music is now available for free on Google Home speakers. YouTube Music is an ad-supported music service available on Google Home speakers or other Google Assistant-powered speakers.

AdStage now available on Google Sheets

AdStage now available on Google Sheets

AdStage this week launched a new product that brings the cross-channel advertising data into Google Sheets, starting at only $29/month.

Ecosia not participating in the auction in Android to become the search engine by default

Ecosia yesterday announced that will not run on the search engine provider auction in Android. Christian Kroll, CEO and founder of Ecosia, wrote yesterday that Ecosia is “calling on Google to cease damaging, monopolistic behavior.” Ecosia is a company based in Berlin, Germany, that uses Microsoft as a search engine.

Europeans now have the option to choose the search engine on Android

Google this week announced that is changing Android in Europe so Europeans have new screens with an option to download search different search apps and browsers. Google is complying with the antitrust measures imposed by the European Commission. According to Google, the new screens are rolling out over the next

Sizmek to sell the DSP for up to $36 million

Sizmek is trying to sell the DSP for up to 36 million. This is the first asset sale since Sizmek filed for chapter 11, The Wall Street Journal reports. A bankruptcy judge scheduled a hearing to consider Sizmek’s sale request on April 29, and Zeta is available to buy.

GeoEdge uncovers distribution of malvertising in Header Bidding

GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding.

Google Ad Manager

Google launches a beta for unified pricing rules on Ad Manager

Unified pricing rules enable publishers to manage the pricing of the inventory across all indirect sources of demand from a single place in Google Ad Manager.

Google moves all auctions to first price

Google moves all auctions to first price by late July

Google Ad Manager will move to a first-price auction, Google announced last month. Google says the transition will be made gradually and the open auction pricing rules will be replaced with the unified pricing rules.

Signed Exchange

AMP Real URL by Cloudflare will show publishers' URLs on AMP results

Google this week rolled out support in Google Search’s AMP web results to link to signed exchanges. This makes publishers' content to appear with their own domain, and not with Google's domain. Cloudflare calls this feature AMP Real URL.