Display Chitika shuts down after being terminated by their biggest exchange partner Chitika this month emailed publishers announcing that is shutting down operations, after more than 15 years in business.
Video Streaming: Facebook moves live videos completely to RTMPS Facebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection).
Audio Amazon creates a new certification for Alexa Skill developers The certification is AWS Certified Alexa Skill Builder and Amazon says it's the industry's first and only certification that validates personal ability to build, test, and publish Amazon Alexa skills.
Display Engageya launches Storiya, native ads similar to Snapchat stories According to Engageya, Storiya will enable publishers to engage audiences with the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style.
Display Tappx launches a free hosting tool for the new app-ads.txt Tappx says it has created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.
Data Publicis confirms Epsilon's acquisition for $4.40 billion in cash Publicis Groupe today confirmed the acquisition of Epsilon, for a cash consideration of $4.40 billion. Epsilon was a subsidiary of Alliance Data Systems Corporation, a US company providing loyalty and marketing services.
Video What we know about Disney's new streaming service Disney yesterday announced the new Disney streaming service, at a cost of $6.99 a month for each subscriber. Disney+ will launch on November 12, and in its first year will have more than 25 original series and 10 original films, Disney said.
Retail African online retailer Jumia goes public and shares close up 75% Last month, Africa’s largest e-commerce platform filed the paperwork with SEC to go public on the New York Stock Exchange. Yesterday, Jumia went public and the stock closed up 75% at $25.46 per share. Initially the stock was priced at $14.5.
Retail Amazon third-party sellers represent more than 50% of Amazon's retail business Jeffrey Bezos, CEO of Amazon, yesterday shared the annual letter to share owners where he has shown the share of physical gross merchandise sales sold on Amazon by independent third-party sellers, a percentage that reached 58% in 2018.
Video TVision launches a new TV Performance Metrics Platform TVision this week announced its new TV Performance Metrics Platform - making campaign and ad-level metrics available for brand marketers. TV viewability and attention data are now available.
Display Mobile App revenue grows by 16.9% in the first quarter Sensor Tower today revealed estimations on the app revenue at the App Store and Google Play during the first quarter of 2019. The estimation is $19.5 billion for the first quarter of 2019, a number that represents a 16.9 percent year-over-year increase from the year-ago quarter.
Data Google now supports more than 80 different vendors on Tag Manager Google today mentioned on Twitter that Tag Manager is supporting more than 80 vendors. Google Tag Manager works with both Google and third-party tags.
Search Digital advertising in Ireland grew 17% in 2018 IAB Ireland this month revealed that the total digital ad spend had a growth of 17% for 2018, reaching 574 million euros. Display advertising was €250m, while search retained €286m.
Search Google launches Discover report on Search Console Google yesterday announced a new report on Search Console. The new report shows Discover performance data, providing publishers and sites visibility into their Discover traffic.
Video New feature on Firefox automatically blocks autoplay audible videos Firefox this month announced that it has launched a new feature called Block Autoplay. Firefox says the Block Autoplay feature will block audible video that autoplays, being an ad, a YouTube video or a site with an audible auto-play video.
Data CleverTap receives a new investment of $26M CleverTap yesterday announced a new investment of $26 million in Series B funding. CleverTap's Co-Founder Anand Jain says this represents a valuation north of $150 million.
Video YouTube TV raises the price to $50, a 25% price hike Google yesterday raised YouTube TV's price to $49.99/month ($54.99/month through Apple). Until now, the YouTube TV cost was $40.
Data LiveRamp acquires Faktor LiveRamp today announced the acquisition of Faktor, a consent management platform (CMP) made in the Netherlands, Europe. Faktor CMP is registered on IAB Transparency and Consent Framework and the price starts at 200 per month.
Data sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.
Social Facebook introduces new brand safety controls for advertisers Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.
Video Prime Video to become available in TVision Amazon and T-Mobile this week announced an agreement bringing Prime Video to TVision Home later this year. TVision Home is T-Mobile’s rebranded and upgraded version of Layer3 TV.
Data WP Engine partners with HubSpot WP Engine yesterday announced a partnership with HubSpot to provide WP Engine’s customers HubSpot’s services including marketing, sales, service, and customer relationship management (CRM) software for their WordPress sites.
Social Pinterest launches conversion optimization campaigns Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.
Data IAB launches a two-day Media Sales Leadership Training program IAB today launched a two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent. The first two-day session will be held June 25 and 26, 2019 in New York City.
Display ADYOULIKE launches Native Stories format ADYOULIKE today announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group.
