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Investigation reveals mobile advertising giant's data practices raise platform policy concerns as share price experiences volatility.
by Luis Rijo
YouTube improves analytics for short-form content creators with measurement update.
by Luis Rijo
Dutch Data Protection Authority develops practical tool for ensuring human oversight in AI decision-making as organizations increasingly adopt algorithmic systems.
by Luis Rijo
Snapchat's avatar platform adds seasonal wardrobe items for its 2.7 billion global users.
by Luis Rijo
Real-time TV advertising measurement aims to democratize performance data.
by Luis Rijo
Marketers gain new automation capabilities through interconnected AI systems.
by Luis Rijo
New functionality allows teams to document data fluctuations and campaign impacts directly within reports.
by Luis Rijo
LinkedIn enhances its Campaign Manager with new tools for marketers to improve planning, creation, and performance measurement.
by Luis Rijo
Investigation reveals mobile advertising giant's data practices raise platform policy concerns as share price experiences volatility.
by Luis Rijo
Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
Investigation reveals mobile advertising giant's data practices raise platform policy concerns as share price experiences volatility.
by Luis Rijo
YouTube improves analytics for short-form content creators with measurement update.
by Luis Rijo
Dutch Data Protection Authority develops practical tool for ensuring human oversight in AI decision-making as organizations increasingly adopt algorithmic systems.
by Luis Rijo
Snapchat's avatar platform adds seasonal wardrobe items for its 2.7 billion global users.
by Luis Rijo
Real-time TV advertising measurement aims to democratize performance data.
by Luis Rijo
Marketers gain new automation capabilities through interconnected AI systems.
by Luis Rijo
New functionality allows teams to document data fluctuations and campaign impacts directly within reports.
by Luis Rijo
LinkedIn enhances its Campaign Manager with new tools for marketers to improve planning, creation, and performance measurement.
by Luis Rijo