Disney Advertising today announced landmark agreements with Google’s DV360 and The Trade Desk, significantly simplifying how advertisers access premium inventory across Disney's streaming platforms.…
Google Analytics today released an update enabling businesses to collect user-provided data without the need for a user ID.…
A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.…
TikTok this week debuted its latest tool for businesses: Sounds for Business - Voice Clips. This innovative collection of audio templates empowers brands of all sizes to infuse trending sounds and engaging voices into their marketing with ease.…
TikTok this month released a new report entitled How to Reach Women on TikTok, delving into the ways women are shaping the platform and how brands can connect meaningfully with this influential audience.…
TikTok's SKAN 4.0 integration introduces a range of enhancements to optimize data collection and subsequent insights for iOS 14+ campaigns.…
Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.…
Comscore (Nasdaq: SCOR) this week announced it has received accreditation from the Media Rating Council (MRC). This accreditation covers Comscore's Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.…
The company will offer 22 million shares of Class A common stock at $34 per share, valuing Reddit at an estimated $6.4 billion, but Reddit shares jumped as much as 60% in their debut.…
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.…
Creators will now be required to disclose the use of realistically altered or synthetic media generated via generative AI tools in their content.…
Amazon is shaking up seasonal shopping with its first-ever Big Spring Sale, running from March 20th to 25th, 2024.…