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New study reveals brain processes AI-generated ads differently than traditional content
AI

New study reveals brain processes AI-generated ads differently than traditional content

Research shows consumers' brains detect AI-generated advertising content even when visually convincing, impacting brand perception.
Dec 15, 2024 2 min read
LinkedIn Live Event Ads
Social

LinkedIn expands event advertising with new live streaming capabilities

Professional network's event ads platform sees 15.3% growth in Q4 as virtual and hybrid events gain prominence among B2B marketers.
Dec 15, 2024 3 min read
Mobile app industry trends 2025: AI marketing, e-commerce, and personalization shape future growth
Display

AI and personalization reshape mobile app industry for 2025, AppLovin predicts

Industry leaders predict AI-driven marketing, e-commerce expansion, and enhanced user segmentation will define mobile apps in 2025.
Dec 15, 2024 2 min read
Slovakia's outdoor advertising
DOOH

Failed merger signals strategic shift in Central European outdoor advertising landscape

JCDecaux SE and JOJ Media House Group announce termination of planned consolidation in Slovakia's outdoor advertising market.
Dec 15, 2024 2 min read
iSpot's Streaming Competitive Dashboard
Video

TripleLift expands streaming measurement capabilities with iSpot integration

New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.
Dec 15, 2024 2 min read
NPR News Now leads top 10 podcasts, while Wondery and NPR dominate network rankings in November 2024.
Audio

Podcast rankings analysis reveals significant shifts in listener preferences since 2022

Three-year comparison of Triton Digital data shows major changes in podcast consumption patterns and network dominance.
Dec 15, 2024 2 min read
Chart comparing Australian search engine market share between 2021-2024, showing Google's sustained 94% dominance
Search Featured

Google retains search dominance despite AI advances, Australian regulator finds

ACCC report shows Google's 94% market share persists as generative AI integration brings uncertain impacts on search quality.
Dec 15, 2024 3 min read
AI features in YouTube Studio
Video

YouTube expands AI features portfolio with nine new tools in 2024

Comprehensive overview of YouTube's latest artificial intelligence features launched in 2024, from content summaries to creative tools.
Dec 15, 2024 3 min read
Looker Studio
Data

Looker Studio enhances data visualization with new features and partnerships

Latest Looker Studio updates introduce advanced visualization options, partner integrations, and enterprise features for data analytics.
Dec 15, 2024 2 min read
Snap Creators
Social

Snapchat expands creator monetization with unified program starting February 2025

Snapchat launches comprehensive monetization system for creators with 50,000+ followers, featuring expanded Spotlight video opportunities.
Dec 15, 2024 2 min read
IAB Tech Lab logo displayed on TV screen showcases digital advertising standards body leading CTV taxonomy updates
Video

IAB Tech Lab unveils Content Taxonomy upgrade for programmatic CTV advertising

New technical standards for digital advertising aim to streamline content classification and enhance bidstream efficiency.
Dec 15, 2024 2 min read
 Review Insights
Search

Yelp enhances digital experience with AI-powered review analysis and discovery tools

New features include sentiment analysis of reviews, personalized feeds, and expanded business attributes for enhanced user experience.
Dec 15, 2024 2 min read
Year in Search 2024
Search

Global search trends: Elections and sports dominate worldwide digital queries in 2024

Analysis reveals how political events, sports competitions, and entertainment shaped global online search patterns throughout 2024.
Dec 15, 2024 2 min read
Streaming Platform CPM Rate Changes (2024)
Video

Prime Video ad tier drives industry-wide streaming cost reductions

Recent data shows significant decreases in streaming advertising costs across major platforms following Amazon's entry into the market.
Dec 15, 2024 2 min read
European comparison sites urge EU regulators to act on Google Shopping's alleged DMA violations and monopolistic practices.
Search Featured

Google search changes fail to comply with EU tech rules, comparison sites claim

Major price comparison websites criticize Google's recent search result modifications, stating they violate Digital Markets Act requirements..
Dec 15, 2024 2 min read
Turkish regulator imposes $82m fine on Google for favoring AdX platform in publisher ad server market
Display Featured

Turkish regulator fines Google $82m for favoring own ad exchange platform AdX

Competition authority finds Google abused dominance in publisher ad server market by giving preferential treatment to its AdX platform.
Dec 15, 2024 3 min read
Google to open YouTube ad inventory in Turkey
Video Featured

Google to open YouTube ad inventory after Turkish competition authority levies $82m fine

Turkish competition authority fines Google $82m and accepts commitments to allow qualified third-party DSPs to access YouTube ads.
Dec 15, 2024 2 min read
James Mangold supports Cinephilia & Beyond
Search Featured

Independent film website faces 99% traffic loss amid broader publishing crisis

Cinephilia & Beyond reports dramatic decline in visitor numbers as Google algorithm changes impact independent publishers.
Dec 15, 2024 2 min read
Class action lawsuit against Pillow Cube questions mattress pricing schemes
Retail

Pillow Cube faces class action lawsuit over alleged deceptive pricing practices

New lawsuit claims Pillow Cube and CEO engaged in misleading discount schemes through perpetual sales marketing tactics.
Dec 15, 2024 2 min read
Social creators face harsh platform reality after Meta's global outage
Social

Social creators face harsh platform reality after Meta's global outage

Content creators confront platform dependency risks as Meta's outage disrupts business, echoing publisher warnings about digital control.
Dec 15, 2024 2 min read
HCU Update
Search Featured

Google search updates risk damaging independent publishers, experts warn

Recent algorithm changes have caused up to 95% traffic losses for small publishers, raising concerns for web's future.
Dec 15, 2024 3 min read
Data

OpenX and ID5 expand reach in Safari with new partnership technology

Recent integration shows 58% reach increase in Safari desktop traffic through identity mapping solution for advertisers and publishers.
Dec 15, 2024 2 min read
MarkItDown
Data

Microsoft expands Markdown ecosystem with new document conversion tool

Tech giants Microsoft and Google enhance Markdown integration in their office suites, signaling wider adoption of plain text formats.
Dec 15, 2024 3 min read
Shopify's new app store policy impacts free tiers and merchant costs
Retail

Shopify's new app store policy impacts free tiers and merchant costs

A recent policy change requiring removal of "powered by" messages in Shopify apps raises concerns about sustainability of free services.
Dec 15, 2024 2 min read
Independent travel publisher reports dramatic decline in readership after search changes
Search Featured

Independent travel publisher reports dramatic decline in readership after search changes

ViaTravelers documents significant impact on traffic and operations following recent Google algorithm updates.
Dec 15, 2024 3 min read
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