Data IAS expands Quality Attention™ to Mobile In-App, enhancing ad measurement Integral Ad Science's Quality Attention™ now covers mobile in-app, unifying media quality and eye tracking for advertisers.
Data Featured Microsoft unveils innovative product lineup in Q4 2024 Earnings Report Microsoft's Q4 2024 report highlights advancements in gaming, AI, and advertising across its product ecosystem.
Search Featured Microsoft reports strong Q4 earnings, driven by Cloud, AI, and Ad Growth Microsoft's Q4 2024 results show 15% revenue growth, with Azure, AI services, and search advertising leading the charge.
Display Featured Google Ads expands AI Tools and Reporting Features across campaign types Google introduces asset generation for App and Display campaigns, enhances image editing, and improves Performance Max reporting.
Social Featured Bluesky partners with Buffer to offer cross-platform posting and scheduling New integration allows Bluesky users to schedule posts and cross-post content using Buffer's social media toolkit.
Video Featured YouTube enhances YPP Appeal Process and simplifies Channel Pages YouTube rolls out new features for YPP suspension appeals and streamlines channel page navigation for creators.
Video Comscore unveils comprehensive YouTube Audience Measurement across devices New tool offers holistic view of YouTube traffic on desktop, mobile, and connected TV, enhancing cross-platform insights.
Search Google expands AI-powered Wildfire Boundary tracking to 15 European, African nations Google's wildfire tracking tool now covers 15 additional countries, providing real-time information to aid safety efforts.
Data Meta launches AI Studio: Personalized AI creation for all users Meta's AI Studio allows users to create custom AI characters for chat, memes, and more, expanding creative possibilities.
Search Featured Google launches AI-Powered Menu Creation Tool for Business Profiles New Google feature uses AI to generate detailed menus from photos, streamlining the process for restaurants and cafes.
Display Featured Google integrates Merchant Center Feeds with AI Image Editor New Google Ads feature allows advertisers to import and edit product images from Merchant Center, streamlining ad creation.
Social Snapchat unveils Diverse Creator Class for 2024 523 Accelerator Program Snapchat's 523 program expands to support 15 underrepresented creators with funding, mentorship, and brand partnerships.
Data Gemini AI receives major upgrade Google enhances Gemini with 1.5 Flash, offering improved speed and quality across 40+ languages and 230+ regions.
Search Google clarifies Hreflang Implementation for multilingual websites Google's Search Relations team discusses hreflang tags, internationalization, and best practices for multilingual sites.
Video Featured Gracenote introduces Contextual CTV Ad Targeting with industry partnerships Gracenote's new contextual categories for CTV advertising aim to improve targeting and transparency for buyers and sellers.
Data Adobe refutes FTC's updated complaint on subscription practices Adobe contests FTC's allegations, emphasizing transparency and customer choice in subscription model for creative software.
Search France to allow government-promoted addiction services ads on Google Google updates Healthcare and Medicines Policy, permitting French government entities to advertise addiction recovery services.
Video Google updates Healthcare Ad Policy: Certified election advertisers can mention opioids Google's revised Healthcare and medicines policy allows certified election advertisers to reference opioids in ads.
Data Google Tag ID: Key to unified website tracking across Google products Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.
Data Google Analytics tackles (not set) attribution with latest update Google's recent Analytics update aims to eliminate (not set) attribution values, enhancing data accuracy for marketers.
Audio Magellan AI introduces Cookieless Identifiers for Audio Measurement Magellan AI integrates UID2.0 and ID5 into podcast and streaming audio campaign measurement, enhancing privacy.
DOOH JCDecaux reports strong H1 2024 results, digital revenue growth surges Outdoor advertising giant JCDecaux sees 14% revenue growth in H1 2024, driven by digital expansion and recovery.
Search Featured Apple Maps launches web version in beta, expanding access beyond iOS devices Apple's new web-based Maps service offers directions, place information, and more, challenging Google's dominance in online mapping.
Search Featured Bing unveils GSE powered by AI Microsoft's Bing introduces a new generative search experience, combining AI-powered chat answers with traditional search results.
Data Featured Meta expands AI assistant capabilities with multilingual support and new tools Meta AI introduces multilingual support, creative tools, and advanced model integration across various platforms and devices.
