Partnerize this month announced an integration with ZINE, an influencer marketing network. The integration gives brands an influencer discovery process. Advertisers using Partnerize platform are now able to discover, recruit, and onboard influencers to their partner marketing programs from ZINE’s global network.
“As influencer marketing starts to evolve into a performance-based payment model, better data and measurement become critical,” said Caroline Duong CEO/Founder at ZINE. “This integration with Partnerize provides our customers with the conversion data they need. It also gives our influencers the opportunity for broader exposure to world-class brands with whom they can create meaningful and authentic campaigns.”
Partnerize says influencers will be able to search for participating Partnerize-enabled brands in ZINE, apply to their campaigns, and access Partnerize tracking from the ZINE interface.
“By integrating with ZINE, we are making managing influencer campaigns a more seamless experience for all involved, and providing the most complete reporting possible,” said Matt Simmonds, Chief Product Officer at Partnerize. “For the first time, brands will be able to see engagement metrics such as likes, shares, and impressions for influencer content alongside conversion reporting. This represents a huge leap forward for brands looking to reward influencers based on their true ROI.”