Pinterest hits 300 million users, but ARPU outside the US is still $0.11

Pinterest last week disclosed the financial results for the second quarter of 2019. Pinterest hit 300 million Monthly Active Users (MAUs) and the revenue grew 62% year-over-year to $261 million.

Pinterest revenue was $238 million in the US and $24 million in the rest of the world. Pinterest has 85 million users in the US and 215 million users outside the US.

Pinterest’s CEO, Ben Silbermann, said that last quarter Pinterest continued to diversify and grow the advertiser base and “improve advertisers’ ability to measure the effectiveness of their ad spend. This is part of our larger and ongoing effort to create value for businesses on Pinterest.”

According to Pinterest, there is a focus on the internationalization of the ads business, simplifying the ad systems for smaller businesses and improving advertisers’ ability to measure the effectiveness of their ad spend.

Current Pinterest’s ARPU (average revenue per user) is $2.80 in the US and $0.11 in the rest of the world. The low ARPU of Pinterest inside and outside the US can be an opportunity for advertisers. Here the average ARPU from Facebook, on the Q4 of 2018:

Pinterest expects a total revenue between $1,095 million and $1,115 million for this year.