Pinterest launches Pinterest TV

Pinterest yesterday launched Pinterest TV, a lineup of series featuring creators on Pinterest. According to Pinterest, the video episodes are refreshed each weekday and will be recorded and available for Pinners to view on-demand, save and rewatch later.

Episodes are airing Monday to Friday at 3PM PDT / 6PM EDT in the U.S. on iOS and Android. Each Friday, products will drop in a live shopping setting where Pinners can see discounts from brands including All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, and Mented.

Pinterest has now a virtual studio where Pinterest producers work directly with each creator to develop content, providing “backstage” A/V support, and go live with episodes. Creators who’ve hosted Pinterest TV episodes during the pilot phase have substantially increased their following on the platform, with some creators more than doubling their followers after a live episode. Creators can apply here.