Pixalate releases Q4 2023 Global Connected TV (CTV) Seller Trust Index
Pixalate this week unveiled its Q4 2023 Connected TV (CTV) Seller Trust Indexes (STIs), ranking the quality and integrity of programmatic sellers across Roku, Amazon Fire TV, and Samsung Smart TV.
Index Exchange retained its top spot on the Amazon Fire TV index, marking its sixth consecutive quarter at the helm.
FreeWheel secured the top position on both the Roku and Samsung Smart TV indexes, also maintaining its six-quarter dominance on Samsung.
OpenX and Magnite consistently ranked within the top three across all platforms.
Nexxen joined the top five on the Samsung Smart TV index with an "A" grade.
Pixalate's STIs evaluate sellers based on various factors, including invalid traffic (IVT) detection, household reach, server-side ad insertion (SSAI) transparency, and spoofing prevention.
Top five global programmatic sellers of CTV advertising by device:
Roku
- Index Exchange — Final Score: 84 (B)
- OpenX — Final Score 83 (B)
- Freewheel — Final Score: 83 (B)
- Magnite — Final Score: 81 (B)
- Sharethrough — Final Score: 80 (B)
Amazon Fire TV
- Index Exchange — Final Score: 92 (A)
- TripleLift — Final Score 90 (A)
- Magnite — Final Score: 88 (A)
- FreeWheel — Final Score: 88 (A)
- OpenX — Final Score: 85 (B)
Samsung Smart TV
- FreeWheel — Final Score: 92 (A)
- OpenX — Final Score: 90 (A)
- Magnite — Final Score: 89 (A)
- Nexxen — Final Score: 87 (A)
- Sharethrough — Final Score: 87 (A)
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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