By Luís Daniel Rijo in Audio News — Jan 30, 2023

Podcast downloads increased 20% in 2022

Triton Digital last week announced the release of the U.S. Year-End Podcast Report. Podcast downloads increased by 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week.

Podcast Listener Snapchot

Triton Digital last week announced the release of the U.S. Year-End Podcast Report. Podcast downloads increased 20% in 2022 over the prior year, with an average of 3.8 hours of content downloaded per listener, per week.

Listeners downloaded 5.6 episodes per week, on average, and News was the most downloaded genre, followed by Comedy and True Crime;

Monthly podcast listeners are younger than the general population with over 25% of monthly podcast listeners between the ages of 25 to 34, and tend to skew more male;

Compared to the general U.S. population, podcast listeners tend to have a higher household income (121 index for HHI $100K+), be more educated (131 index for College Graduate+) and be more diverse (115 index for Hispanic ethnicity, 109 index African American);

The most downloaded podcast in 2022 was NPR News Now (NPR) and the number one top new show was Rachel Maddow Presents: Ultra (NBCUniversal News Group).

According to Triton Digital, the U.S. Podcast report will be released annually, and incorporates data from multiple sources, including Triton Digital’s IAB Tech Lab certified Podcast Metrics service, Triton’s Podcast Metrics Demos+ solution, and a Demos+ survey of 12,000 monthly podcast listeners in the U.S., fielded in collaboration with Signal Hill Insights.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email