PRISA today announced its audio advertising revenue grew 43% last year, over the previous year. PRISA Audio registered up 574 million downloads and 971 million listening hours last year - a year-over-year increase of 39% and 17%, respectively.
The PRISA Audio division was launched in May 2021 as part of the Group’s digital strategy and commitment to new formats. It bring together the non-linear audio content of El País, As, Cadena SER, Podium Podcast, Cadena Dial, LOS40 and group stations in Latin America, such as W Radio, Caracol Radio, and ADN Chile.
Triton Digital’s Streaming Metrics Monthly Ranker shows that PRISA, headquartered in Madrid, is the world’s second-largest audio streaming company and ranks number one in Spanish. iHeartRadio is the world’s first-largest audio streaming company.
PRISA says it has produced 1,200 podcasts last year. It launched 82 new podcasts, of which 54 were original, 17 were productions for third parties and 11 were branded podcasts.