Quora launches Question Retargeting

Quora yesterday launched Question Retargeting, a new feature of Quora Ads that enables advertisers to retarget users who have signaled interest in their product or services on Quora, based on questions users have read.

Question Retargeting allows advertisers to target ads towards users who visited specific question page(s) in a given time period (eg the last 30 days). Advertisers can select the timeframe for retargeting that is appropriate for the campaign.

Question Retargeting allows the ads to be shown across Quora for the target audience, not just on Question pages.

Question Retargeting is available in Quora Ads Manager. Advertisers need to select “Question Targeting” as your Targeting Type. Then, for the Targeting Subtype, “Show ads to users who previously read about a question”.