Reddit launches full Smartly integration for automated campaign management
Reddit's complete Smartly platform integration enables advertisers to manage campaigns with automation tools.
Reddit announced on June 30, 2025, that its comprehensive integration with Smartly has become generally available to all eligible advertisers. The integration represents a significant operational shift for digital marketers who manage campaigns across multiple social platforms.
According to Kevin Mallon, Product Marketing Manager at Reddit, the integration "unlocks a faster, more automated way to build and optimize Reddit campaigns across objectives, ad formats, and funnel stages—directly from the Smartly platform." The announcement eliminates the need for advertisers to switch between platforms when managing their Reddit advertising efforts.
The integration addresses operational challenges that have historically complicated multi-platform campaign management. Manual trafficking, creative rework, and siloed reporting represent common blockers for large commerce, retail, and direct-to-consumer advertisers managing high-volume campaigns. Reddit's integration with Smartly specifically targets these friction points through automated workflows and unified reporting systems.
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Summary
Who: Reddit, in partnership with Smartly, targeting advertisers managing multi-platform campaigns, particularly large commerce, retail, and direct-to-consumer brands.
What: A comprehensive platform integration enabling automated Reddit campaign management through Smartly's interface, including creative automation, dynamic product ads, predictive budget allocation, and unified reporting.
When: The integration became generally available on June 30, 2025, following the official announcement by Kevin Mallon, Product Marketing Manager at Reddit.
Where: The integration operates within Smartly's existing platform interface, eliminating the need for separate Reddit campaign management systems.
Why: The integration addresses operational challenges including manual trafficking, creative rework, and siloed reporting that complicate multi-platform advertising management, while providing access to Reddit's research-focused, purchase-intent audience through automated systems.
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Technical capabilities and automation features
The new integration provides advertisers with comprehensive campaign management tools directly within the Smartly user interface. Users can plan, build, and launch Reddit campaigns without platform-switching requirements. This functionality extends to Smartly's creative automation tools, which generate image and video advertisements at scale using artificial intelligence-powered templates and modular editing systems.
Dynamic Product Ads represent a key component of the integration's technical capabilities. Advertisers can run catalog-powered DPA campaigns using existing product feeds, with Smartly handling asset mapping and product data integration. According to the announcement, "DPA campaigns can now be launched in minutes, with Smartly feeding in up-to-date product data and handling the heavy lifting on asset mapping."
Predictive budget allocation and automated triggers enhance campaign pacing through algorithmic optimization. The system incorporates Reddit into Smartly's budget optimization and key performance indicator frameworks, enabling media teams to manage Reddit campaigns alongside other performance channels through unified dashboards.
Creative velocity and scale optimization
Creative asset generation receives significant enhancement through the integration's GenAI-powered capabilities. Smartly users can generate and localize hundreds of asset variants, including Reddit-specific formats, using templated systems and automated editing tools. The creative velocity improvements address scalability challenges for advertisers managing diverse creative requirements across multiple platforms.
The integration supports various Reddit ad formats including Carousel Ads, Image Ads, Video Ads, Conversation Ads, Product Ads, Free-Form Ads, Takeover Ads, Category Takeover Ads, and First View Ads. Each format benefits from Smartly's automation capabilities, reducing manual creative production requirements while maintaining platform-specific optimization standards.
Product catalog integration enables rapid campaign deployment for e-commerce advertisers. The system automatically maps product information to appropriate ad formats, streamlining the process of launching large-scale product advertising campaigns. This automation particularly benefits retailers managing extensive product catalogs across multiple advertising platforms.
Platform positioning and audience targeting
Reddit's positioning as a platform where users "actively research, compare, and decide what to buy" provides context for the integration's strategic importance. The platform's user behavior patterns align with purchase-intent advertising objectives, making automated campaign management particularly valuable for performance-focused advertisers.
The integration provides access to Reddit's audience segments while maintaining Smartly's optimization algorithms. Full-funnel capabilities span awareness, consideration, and conversion objectives, enabling advertisers to deploy comprehensive campaign strategies through automated systems. Cross-platform reporting dashboards consolidate Reddit performance data with results from other advertising channels managed through Smartly.
For advertisers already using Smartly to manage campaigns on Meta, TikTok, Pinterest, and other platforms, Reddit integration eliminates learning curve requirements. The unified interface approach reduces operational complexity while maintaining platform-specific optimization capabilities. According to the announcement, advertisers can "manage Reddit the same way they manage other major platforms—without compromising on performance, creative quality, or speed."
Industry implementation and accessibility
The integration becomes available immediately for existing Smartly users, requiring no additional system implementations or training requirements. New advertisers seeking access to automated Reddit campaign management can engage with Reddit account teams or Smartly representatives to initiate platform access.
Large-scale advertisers managing campaigns across multiple platforms represent the primary target demographic for this integration. The automation capabilities particularly benefit commerce, retail, and direct-to-consumer brands operating high-volume advertising campaigns with complex creative requirements and diverse targeting objectives.
The PPC Land platform has extensively covered automation trends in digital advertising, noting that platform integrations increasingly focus on reducing operational friction for multi-channel campaign management. This integration aligns with broader industry trends toward unified campaign management systems that eliminate manual processes while maintaining platform-specific optimization capabilities.
Performance measurement and optimization
Unified reporting systems consolidate Reddit campaign performance with data from other advertising platforms managed through Smartly. Cross-platform dashboards enable advertisers to evaluate Reddit's contribution to overall marketing objectives while maintaining granular performance insights for platform-specific optimizations.
Automated budget allocation algorithms incorporate Reddit campaigns into broader performance optimization strategies. The system adjusts spending across platforms based on real-time performance data, enabling dynamic resource allocation that maximizes campaign effectiveness across all managed channels.
Key performance indicator tracking integrates Reddit metrics with existing measurement frameworks used by Smartly clients. This integration ensures consistent performance evaluation standards across all advertising platforms while maintaining the specialized metrics relevant to Reddit's unique audience engagement patterns.
Strategic implications for digital advertising
The integration reflects broader industry trends toward platform consolidation and automated campaign management. As advertisers manage increasingly complex multi-platform strategies, integrated solutions that reduce operational overhead while maintaining optimization capabilities become strategically essential.
Reddit's integration with Smartly positions the platform within established workflows used by thousands of advertisers. This accessibility factor potentially increases Reddit's adoption among performance-focused advertisers who prioritize operational efficiency alongside campaign effectiveness.
The timing of this integration, announced on June 30, 2025, coincides with increased emphasis on automation within digital advertising operations. As campaign complexity increases across platforms, automated solutions that maintain human oversight while reducing manual processes become increasingly valuable for advertising teams managing large-scale operations.
According to industry coverage, platform integrations that successfully balance automation with customization capabilities typically see higher adoption rates among enterprise advertisers. The Reddit-Smartly integration's emphasis on maintaining platform-specific optimization while providing unified management tools aligns with these successful integration patterns.
The announcement emphasizes scalability for advertisers already committed to multi-platform strategies. Rather than requiring significant operational changes, the integration extends existing workflows to include Reddit campaigns, reducing implementation barriers while expanding available inventory for automated campaign management systems.