Reddit tests new ad placement between comments

Reddit this week announced it is testing a new and potentially more disruptive ad placement. These ads would appear directly between individual comments within a conversation.

This strategic placement aims to capture user attention at the peak of their engagement with a conversation, potentially leading to even higher click-through rates for advertisers.

The announcement also emphasizes Reddit's commitment to brand safety. New machine learning tools are being developed to further ensure that ads are placed appropriately and that brand reputations are protected. These tools are expected to be rolled out later in 2024.