Roku to launch their own TVs this spring
The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.
Roku today announced the launch of the first TVs designed and made by Roku. The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.
The Roku Select and Plus Series TVs will be available in the U.S. beginning spring of 2023 with retail prices ranging from $119 to $999.
Roku TV program was launched in 2014 and its operative system, Roku OS, is the #1 smart TV OS sold in the U.S. (Q3 2022). Roku clarifies that all innovations will still be made available to the full Roku TV program, including current and future OEM partners.
Existing Roku OEMs are TCL, Sharp, Hisense, Haier, Philips, Sanyo, Element, JVC, RCA, Hitachi, Magnavox, Westinghouse, and Insignia.
Roku says all HD offerings will include Roku Voice Remotes, while all Plus Series TVs will come with Roku Voice Remote Pros. Roku-branded TVs will also offer an audio ecosystem, using the all-new Roku TV Wireless Soundbar.
“Over the past 20 years, Roku has been instrumental in what is now the mainstream way to enjoy a great television series, a classic movie, or live sports,” said Mustafa Ozgen, President, Devices, Roku. “Our goal is to continue to create an even better TV experience for everyone. These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations. The streaming revolution has only just begun.”