Roku to launch their own TVs this spring
Roku today announced the launch of the first TVs designed and made by Roku. The streaming company becomes an OEM (original equipment manufacturer) with the launch of 11 TV models TV ranging from 24” to 75”.
The Roku Select and Plus Series TVs will be available in the U.S. beginning spring of 2023 with retail prices ranging from $119 to $999.
Roku TV program was launched in 2014 and its operative system, Roku OS, is the #1 smart TV OS sold in the U.S. (Q3 2022). Roku clarifies that all innovations will still be made available to the full Roku TV program, including current and future OEM partners.
Existing Roku OEMs are TCL, Sharp, Hisense, Haier, Philips, Sanyo, Element, JVC, RCA, Hitachi, Magnavox, Westinghouse, and Insignia.
Roku says all HD offerings will include Roku Voice Remotes, while all Plus Series TVs will come with Roku Voice Remote Pros. Roku-branded TVs will also offer an audio ecosystem, using the all-new Roku TV Wireless Soundbar.
“Over the past 20 years, Roku has been instrumental in what is now the mainstream way to enjoy a great television series, a classic movie, or live sports,” said Mustafa Ozgen, President, Devices, Roku. “Our goal is to continue to create an even better TV experience for everyone. These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations. The streaming revolution has only just begun.”
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Google restricts new publications in Publisher Center
Google yesterday announced changes within Publisher Center. This update aims to simplify the process for publishers and ensure a more consistent approach to how content appears in Google News and across news surfaces.
Major Ad Tech player maintains course despite third-party deprecation cookie delay
Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025
The deprecation will now likely occur in early 2025.
Spotify Posts Q1 2024 Results: Strong growth, focus on monetization
Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.
Pinterest's 2024 Travel Report: key trends for marketers to watch
The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends.
Amazon drone delivery expands in the US
Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Meta Horizon OS
Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Google AdSense new webinar: Payments Q&A
The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
NPR's News Now remains the most downloaded and most listened-to podcast
While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.
Tires go omnichannel: Walmart integrates marketplace with auto care centers
Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
Bilingual advertising on TikTok
As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.
TikTok updates Promote Tool: enhanced features and desktop integration
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.