S4Capital buys 2 new agencies: Decoded Advertising and Metric Theory

S4Capital today announced the acquisition of 2 new agencies: Decoded Advertisingand Metric Theory. Decoded Advertising (“Decoded”) will combine with MediaMonks, and Metric Theory will combine with MightyHive.

Decoded Advertising was founded in 2014 by Matt Rednor, and is an integrated, creative, technology and media agency with almost 200 people in New York and Los Angeles. Decoded clients include T- Mobile, Intuit, Visa, WW International, and SC Johnson.

“Since day one it’s been our goal to explore every strategic, creative, and media lever at our disposal to build better brands and deliver better performance results. In S4Capital, we’ve found a group of like-minded collaborators that immediately expand our ability to disrupt the industry with a more modern approach to creativity," said Matt Rednor, Decoded’s Founder and CEO.

Metric Theory was founded in 2012 by four ex-colleagues Ken Baker, Jeff Buenrostro, Jeremy Brown, and Adam Edwards. Metric Theory is an integrated performance marketing agency. Clients include Gofundme, Zenefits, Very Great, Maisonette, and Hill House Home. Metric Theory has over 130 people across San Francisco, Denver, New York, and Orange County.

S4Capital has 3,400 workers and it will incorporate the 350 workers from the Decoded Advertising and Metric Theory.

Martin Sorrell is S4Capital’s Executive Chairman. Before, Martin Sorrell co-founded WPP, the world's largest advertising company, which he ran for 33 years until 2018. Financial Times asked Sorrel if he had the aim for S4Capital to outgrow WPP. He replied: “you build the best and you become the biggest. We have limitless ambition. We want to create a new model.”