By Luís Daniel Rijo in Retail News — Nov 28, 2023

Shopify Merchants drive record-high $9.3 billion in Black Friday-Cyber Monday sales

Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend — a 24% increase from last year.

Shopify merchants reached a record of $9.3 billion in sales* over Black Friday-Cyber Monday (BFCM) weekend — a 24% increase from last year. From early Friday in New Zealand to late Monday in California, more than 61 million consumers globally purchased from brands powered by Shopify.

Shopping peaked when collective sales reached $4.2 million per minute at 12:01 p.m. EST on Black Friday.

“Watching entrepreneurs make their first sale and seeing established brands reach new highs on Black Friday-Cyber Monday was incredible," said Shopify President Harley Finkelstein.

Nerd BFCM stats:

Shopify’s egress processed 145 billion requests on Friday. App servers handled peak of ~60 million requests per minute. Increase of 38%. Total GMV was $4.1b, up by 22% from last year.

But Rails doesn't scale so what are we even doing 🤷‍♂️
— tobi lutke (@tobi) November 25, 2023

Highlights from Shopify merchants

Peak sales per minute: $4.2 million at 12:01 PM EST on Nov. 24.
61 million consumers globally purchased from Shopify-powered brands.
Hottest product categories: apparel and accessories, health and beauty, and home and garden.
Average cart price: $108.12 ($107.53 on a constant currency basis).
Top selling countries: U.S., U.K., Australia, Canada, and Germany.
Top selling cities: Los Angeles, New York, and London.
Cross-border orders represented 15% of all global orders.
56,000+ tonnes of carbon removal funded by Shopify to counteract shipping emissions.
60% year-over-year increase in sales made via Shop Pay.
17,500+ entrepreneurs made their first sale on Shopify.
Over 55,000 merchants had their highest-selling day ever on Shopify.

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Highlights from Shopify merchants

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