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By Luís Daniel Rijo in Data News —

Similarweb unveils SAM, an AI sales assistant powered by digital data

SAM is an AI-powered sales assistant designed to integrate with existing workflows and empower salespeople with data-driven insights to improve lead generation and deal closing.

SAM, an AI sales assistant powered by digital data
SAM, an AI sales assistant powered by digital data

Similarweb, a company specializing in digital data insights, has announced today the open beta release of SAM (Similarweb Sales AI Module). SAM is an AI-powered sales assistant designed to integrate with existing workflows and empower salespeople with data-driven insights to improve lead generation and deal closing.

Unlike other sales AI tools that focus on generic communication prompts, SAM leverages Similarweb's digital data to provide real-time, prospect-specific insights. This data includes website traffic, competitor analysis, and buyer intent signals, allowing salespeople to tailor their approach to each customer's needs.

Key features and benefits

  • Personalized Outbound Messaging: SAM helps craft hyper-personalized messages for email outreach, call scripts, and social media interactions. These messages highlight the specific value proposition of your company for each prospect, increasing the likelihood of positive responses.
  • Instant Account Research: SAM provides instant summaries of companies you're researching, pulling data from Google Calendar, LinkedIn, and company websites. This ensures your sales team is well-prepared for meetings and interactions with potential customers.
  • Opportunity Identification: SAM analyzes buyer intent, sales signals, and unique use cases to identify opportunities and risks within your existing customer base. This allows for proactive engagement and strategic positioning to maximize revenue growth.
  • Seamless Workflow Integration: SAM integrates with popular sales tools like Salesforce, Outreach, and Gmail through the Similarweb Sales Intelligence Chrome extension. This eliminates the need to learn new platforms and keeps insights readily available within existing workflows.

Benefits for sales teams

  • Increased response rates to sales outreach efforts.
  • Improved meeting and call preparation with prospect-specific talking points.
  • Data-driven insights to build trust and provide value to existing customers.
  • Increased efficiency and productivity for sales reps by streamlining research and communication tasks.

Early Access and Availability

The SAM beta program is now open to everyone, including those who are not current Similarweb customers. Those interested can join the waitlist by completing a form. During the beta period, access to SAM is free. After the full launch, SAM will be integrated into Similarweb's Sales Intelligence packages.

Similarweb emphasizes that SAM is not a replacement for human sales expertise. Instead, it's designed to be a valuable assistant, empowering salespeople with the data and insights they need to close more deals and build stronger customer relationships.

By combining the power of Digital Data with AI technology, Similarweb's SAM offers a solution for sales teams seeking to leverage data-driven insights to improve their performance.

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