Snap this week announced the launch of Atom Mini, where users can watch movie trailers, buy movie tickets and share movie plans with friends within the Snapchat app.
Atom Mini is connected with the ticketing platform Atom Tickets, a seller of movie tickets. Snap expects that movie tickets are available in the United States and Canada this summer.
According to Snap, when users share a post containing movie event details with individual friends, a group or to a Snap Story, tthe post will include a link for friends to get their own tickets to join in and choose seats nearby.
Movie fans can also share a movie’s synopsis and trailer to Snapchat and rally friends to see the movie together.
Snap says Snapchatters can add images, playful stickers and text. They can also bring their Snapchat Bitmoji into the movie experience and see it in their selected seat when they link their account with Atom.
“We couldn’t be more excited to have Atom Tickets as one of our Snap Mini launch partners,” said Alston Cheek, Director of Platform Partnerships at Snap, Inc. “We know that Snapchat users are heavy moviegoers, so it makes perfect sense to offer them a way to seamlessly buy movie tickets within Snap. Atom’s social approach to movie ticketing makes them the ideal partner.”
The Movie Tickets by Atom Mini will support ticketing for all of Atom’s exhibitor partners including: AMC Theatres, Cinemark, Harkins Theatres, National Amusements’ Showcase Cinemas, CMX Cinemas, Landmark in Cinemas of Canada, Studio Movie Grill, Malco Theatres, Landmark Theatres, ArcLight Cinemas, and Larry H. Miller Megaplex Theatres.