By Luís Daniel Rijo — Oct 20, 2019

Snapchat Dynamic Ads for eCommerce in open beta in the coming weeks

Snap this week announced a new type of ads for eCommerce advertisers. Dynamic Ads will be in open beta starting in the coming weeks, for any advertiser in the United States. Dynamic Ads have automated personalization, made specially for eCommerce.

According to Snap, Dynamic Ads include different templates designed to showcase products visually, making the ads look beautiful and native to the platform, without the need for any design skills. Because of that, advertisers can cut out the time spent on manually creating ads.

Advertisers can also sync a product catalog, select an audience for prospecting or re-engagement, and let Snap’s system deliver the ad in real-time. As changes to products occur (i.e. price or availability), the ads will adjust accordingly.

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