Snapchat teams up with Fospha to empower eCommerce advertisers

Snapchat this week announced a new partnership with Fospha, a leader in marketing measurement and analytics. The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).

Fospha utilizes a combination of Multi Touch Attribution (MTA) and Media Mix Modelling (MMM) to analyze the impact of various marketing touchpoints throughout the customer journey. This allows advertisers to gain a deeper understanding of how Snapchat ads contribute to conversions, even when users interact with other channels before making a purchase.

The news comes on the heels of Fospha's latest report, which revealed an increase in the effectiveness of Snapchat ads for eCommerce businesses. The report found that ROAS for Fospha clients using Snapchat rose by a staggering 504% from 2022 to 2023, while ad spend on the platform grew by 76% year-over-year. The study also highlighted that brands neglecting higher-funnel marketing activities on platforms like Snapchat experienced higher customer acquisition costs and lower overall return on ad spend.

This partnership signifies a crucial step forward for Snapchat in demonstrating the value of its advertising platform to eCommerce businesses. With Fospha's advanced measurement tools, advertisers can now gain a clearer picture of the impact their Snapchat campaigns have on bottom-line results and confidently scale their investments for even greater success.