Spotify expands Audience Network to Australia, Canada, and the United Kingdom
Spotify this month expanded Spotify Audience Network to Australia, Canada, and the United Kingdom. Spotify Audience Network was launched this year, in April, first only in the United States.
Spotify Audience Network is a marketplace where advertisers of all sizes can buy ads on- and off- Spotify, including Spotify Originals & Exclusives and content from third-party Megaphone publishers.
Spotify Audience Network includes the audiences listening to podcasts from four studios (Spotify Studios, The Ringer, Gimlet, Parcast) and third-party podcast publishers like ViacomCBS and the Wall Street Journal.
Via Spotify Audience Network, advertisers can reach audiences based on audiences instead of audio bought on a title-by-title basis - podcasts.
In Spotify Audience Network, advertisers can target demographics, geography, and interests.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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