Spotify is consistently gaining dominance on new markets, threatening the worldwide dominance of Apple on audio listening. Spotify is already the leader in Spanish, and in the Portuguese market.
Recently, in May, according to Voxnest, Spotify gained dominance in Honduras, Slovakia, Hungary, Finland, and Indonesia.
This year, in March, Spotify gained dominance in India and Spain.
Why this matters? Spotify is more advertising friendly than Apple, and this result in an opportunity for advertisers to invest in audio advertising, not only with audio ads placed on specific podcasts, but by targeting Spotify users on the platform itself.