Spotify’s ad revenue grows 31% in the first quarter

Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million.

Spotify's first quarter 2022 earnings
Spotify's first quarter 2022 earnings

Spotify this week released the first quarter 2022 earnings. Spotify’s ad revenue grew 31% in the first quarter, reaching €282 million, 11% of the total revenue. Paid revenue grew 23% Y/Y to €2,379 million.

Paid subscribers grew 15% Y/Y to 182 million, and monthly active users (MAUs) reached 419 million users, meaning almost half of Spotify users are paying for the service. Spotify expects to reach 428 million users in the next quarter.

Spotify grew the premium subscribers to 182 million users despite 1.5 million disconnects from the wind-down of our Russian operations.

Spotify says the business benefited from out performance in Latin America and Rest of World, led by Indonesia, Brazil, and Mexico.


PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe