OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.
This partnership gives StackAdapt clients access to OpenX's publisher inventory, including CTV, as well as OpenX's innovative creative review tool. This enables political advertisers to expedite creative approvals and reach high-value audiences in a more efficient way.
“This partnership will greatly benefit our political advertiser customers as we lean in on what will be a huge year for this vertical market," said Michael Shang, Vice President of Partnerships and Business Solutions at StackAdapt. "Through OpenX's innovative creative review tool, advertisers partnering with StackAdapt can anticipate expedited creative approvals, further cementing StackAdapt's leadership in the multi-channel advertising landscape while prioritizing swift and efficient processes for advertisers.”
The political advertising market is expected to reach $10.2 billion in the US in the 2024 election cycle, and a significant portion of this spending is expected to go to digital and CTV. With some pieces of the programmatic ecosystem no longer accepting political dollars, this partnership is a welcome solution for political campaigns, candidates, and causes that are looking to scale their audience targeting.
This partnership is a win-win for both OpenX and StackAdapt. OpenX gains a new channel to reach political advertisers, while StackAdapt gains access to a wider variety of publisher inventory. This will allow both companies to better serve their clients and grow their businesses.