Taboola expands Xiaomi partnership
Taboola News to power content on Xiaomi devices across international markets, reaching millions of users worldwide.
Taboola, a leading recommendation platform for the open web, has announced an expanded partnership with Xiaomi. The collaboration, revealed on September 24, 2024, will see Taboola News powering content recommendations across Xiaomi devices in multiple global markets.
Xiaomi, one of the world's largest consumer electronics manufacturers, will integrate Taboola's recommendations on various touchpoints within their mobile devices. This move aims to connect consumers with relevant and engaging content from Taboola's extensive publisher network.
The partnership builds upon an existing relationship between the two companies. According to Song Qiang, GM of International Internet Business at Xiaomi, "Working with Taboola for several years, their company has shown it has a strong foundation in news and recommendations, made up of a large set of outstanding news publishers from all across the world."
Taboola News, a key component of this collaboration, brings recommendations from Taboola's publisher network directly into offerings from mobile carriers and device manufacturers. This integration includes smartphone screens and web browsers, creating new opportunities for engagement and revenue across the digital ecosystem.
Adam Singolda, CEO at Taboola, highlighted the significance of the partnership, stating, "With their large user base, Xiaomi devices have become a great medium for millions of consumers to discover news and engage with content, all around the world."
The expanded partnership offers several benefits to stakeholders:
- For Xiaomi users: Access to personalized, relevant content directly on their devices.
- For publishers: Increased user traffic at no additional cost.
- For advertisers: More opportunities to reach Taboola's large reader base.
- For Xiaomi: Enhanced user engagement and new revenue streams.
This collaboration comes at a time when mobile news consumption continues to grow globally. As of June 2024, Xiaomi reported 675.8 million global monthly active users across its devices.
Taboola's platform is used by digital properties worldwide to drive monetization and user engagement. The company has long-term partnerships with major digital properties including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent, and El Mundo.
As of the announcement date, Taboola serves nearly 600 million daily active users and works with around 18,000 advertisers. The company is also a significant player in e-commerce recommendations, driving over 1 million monthly transactions for brands such as Walmart, Macy's, Skechers, and eBay.
This partnership extension represents a continuation of Taboola's strategy to expand its reach in the mobile space. A previous agreement announced on September 14, 2021, saw Taboola partnering with Xiaomi to power recommendations across more than 100 million overseas smartphones in 60 markets.
The ongoing collaboration between Taboola and Xiaomi underscores the growing importance of personalized content delivery in the mobile ecosystem. As consumers increasingly rely on smartphones for news and information, partnerships like this play a crucial role in shaping the digital content landscape.
Key facts
- Partnership announced: September 24, 2024
- Taboola's daily active users: Nearly 600 million
- Taboola's advertiser base: Around 18,000
- Xiaomi's global monthly active users (as of June 2024): 675.8 million
- Xiaomi's connected smart devices (excluding smartphones, laptops, and tablets): 822.2 million as of June 30, 2024