TAG certifies 112 companies for brand safety
Buyers need to have 100% of its monetizable transactions reviewed by one or more independent and validated Content Verification services.
TAG last week announced the certification of 112 companies in the TAG Brand Safety Certified Program, a program that certifies companies for brand safety.
“There is no magic bullet to ensuring brand safety, but it would be brand malpractice not to adopt these industry-consensus standards to reduce that risk,” said Mike Zaneis, CEO of TAG. “With broad adoption at launch across every sector of the supply chain, the TAG Brand Safety Certified Program will help companies demonstrate their commitment to brand protection and ensure that advertising partners have taken the necessary steps to reduce the risk of unsafe ad placements. This program completes the TAG certification suite, so companies now can adopt a unified set of solutions that shows their leadership in addressing ad fraud, malvertising, and brand safety challenges.”
According to TAG, the program was designed to reduce the risk of the misplacement of advertising on digital media of all types. Additionally, the TAG Brand Safety Certified Program promotes the flow of advertising budgets to companies that set high standards and support the industry’s framework for brand safety.
Here the requirements:
- Every Direct Buyer, Direct Seller and/or Intermediary must ensure that all new and updated agreements for digital advertising services adhere to the program’s Brand Safety Principles, including specific brand safety criteria, policies, and procedures, as well as takedown, monitoring, and compliance requirements. Contracts must also require the use of independently validated Content Verification services or inclusion/exclusion lists.
- Every Direct Buyer, Direct Seller and/or Intermediary must ensure that 100% of its monetizable transactions are reviewed by one or more independently validated Content Verification services or inclusion/exclusion lists as defined in its digital advertising agreements.
- Every Direct Buyer, Direct Seller and/or Intermediary must document the specific policies and procedures it has to minimize the risk of ad misplacement.
The program also sets standards for all companies offering Content Verification Services, including technical standards and disclosure requirements around the classification and blocking of ad serving on media properties.
Brand safety certified companies
- AdColony
- Adform
- Adverty
- Affectv
- Agenda21 Digital Ltd.
- Amazon Advertising
- Amobee, Inc.
- Audience Store
- AutoTrader
- Bauer Xcel
- Bidstack
- Captify
- ComCast / Freewheel
- Comscore
- Conde Nast International
- Conversant Media
- Crimtan Holdings Ltd
- Criteo
- Dailymotion
- DAZN
- eBay
- Encore
- ESI
- Essence
- Fifty
- Financial Times
- Gamer Network
- Global Radio Services Limited
- GroupM
- GumGum
- Havas Media
- Haymarket Media Group
- Hearst Communications Inc.
- Hello!
- Immediate Media Co.
- Index Exchange
- Innity
- Inskin Media Ltd
- Integral Ad Science
- IPG Mediabrands
- Iponweb
- John Ayling & Associates (JAA)
- JustPremium
- Knorex
- Kroger
- LADbible Group Ltd
- LiveScore
- LoopMe
- M6
- Mail Metro Media
- Mediacom
- Mediacom North
- Merkle
- Mindshare
- MIQ DIGITAL LIMITED
- Mobsta
- Nativo
- Navigate Digital
- NEWS UK
- Ogury
- Omnicom Media Group
- OpenX
- OutBrain
- Precise.tv
- Publicis Media
- Pubmatic
- Quantcast
- Radio Teilifis Eireann
- Reach PLC
- Rezonence
- RhythmOne PLC
- Rockabox Media Ltd
- Roku DSP
- Rubicon Project
- Samsung Ads
- Shpock
- Sky Limited
- Smadex
- Sovrn
- Spotify
- SpotX
- SYZYGY
- Tan Media
- TEADS
- Telegraph Media Group Limited
- The 7Stars
- The Guardian
- The Kite Factory Ltd
- The Trade Desk
- Thomson Reuters (Markets)
- TikTok
- Total Media
- TripAdvisor
- TripleLift
- Unruly
- VDX.tv
- VE Global UK Limited
- Venatus Media
- Verizon Media
- VEVO
- Viant
- Vibrant Media Inc.
- Video Intelligence
- Walmart, Inc.
- Wavemaker
- Xandr, Inc.
- Xaxis
- Zeta Interactive
- Ziff Davis, LLC