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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Search   -   Mar 21, 2026 One billion health questions a day - what Google is doing with them
Google G as a doctor holding a tablet in a hospital corridor, AI meets healthcare.

Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.

AI   -   Mar 17, 2026 Perion's Outmax AI agent turns audited numbers into an adtech case study
Outmax AI agent grows advertiser spend from $50K to $20M across YouTube and Meta in 24 months.

Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.

White House presidential seal above "Artificial Intelligence" text on navy background.
AI   -   Mar 22, 2026 White House AI framework targets state laws, child safety, and copyright

The White House yesterday released a seven-pillar national AI policy framework urging Congress to preempt state AI laws, protect children online, and leave copyright questions to courts.

by Luis Rijo
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AI   -   Mar 22, 2026 White House AI framework targets state laws, child safety, and copyright
White House presidential seal above "Artificial Intelligence" text on navy background.

The White House yesterday released a seven-pillar national AI policy framework urging Congress to preempt state AI laws, protect children online, and leave copyright questions to courts.

by Luis Rijo
Search   -   Mar 21, 2026 One billion health questions a day - what Google is doing with them
Google G as a doctor holding a tablet in a hospital corridor, AI meets healthcare.

Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.

by Luis Rijo
AI   -   Mar 17, 2026 Perion's Outmax AI agent turns audited numbers into an adtech case study
Outmax AI agent grows advertiser spend from $50K to $20M across YouTube and Meta in 24 months.

Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.

by Luis Rijo
AI   -   Mar 17, 2026 Adobe and NVIDIA's Firefly deal: what's actually inside the AI marketing pact
Adobe and NVIDIA's Firefly deal: what's actually inside the AI marketing pact

Adobe and NVIDIA announced a strategic AI partnership on March 16, 2026, targeting next-gen Firefly models, 3D digital twins, agentic workflows, and enterprise content production.

by Luis Rijo
AI   -   Mar 17, 2026 Wunderkind's 2026 guide: the last-click model is finally breaking
Wunderkind's 2026 performance marketing guide cover on identity, AI, and channel strategy.

Wunderkind's 2026 performance marketing guide shows how identity resolution and AI decisioning are reshaping email, SMS, and Meta spending priorities for brands.

by Luis Rijo
AI   -   Mar 17, 2026 Amazon and NVIDIA team up to put smarter AI assistants inside your car
**AI-powered in-vehicle assistant with NVIDIA DRIVE AGX and Amazon Alexa integration.

Amazon and NVIDIA today announced a collaboration to bring multimodal Alexa Custom Assistant to vehicles via NVIDIA DRIVE AGX, with automaker demos planned for early 2027.

by Luis Rijo
AI   -   Mar 16, 2026 Ströer bets its future on AI after flat 2025 - here's the plan
Ströer Ad Manager project timeline from concept MVP in Q2 2026 to go-live by Q4 2027

Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.

by Luis Rijo
AI   -   Mar 16, 2026 Google finally adds Gemini API spend caps - after billing chaos hit devs
Google AI Studio Spend tab showing monthly spend cap set to $10 with $0.07 used on Paid tier 1

Google launches Gemini API Project Spend Caps and revamped Usage Tiers in AI Studio after a 2025 billing bug charged developers thousands for unused services.

by Luis Rijo
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