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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI   -   Dec 27, 2025 Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps
Taiwan drafts AI Basic Act amid chip dominance and regulatory gaps

Taiwan's Executive Yuan submitted Draft AI Basic Act on August 28, 2025, establishing governance framework for artificial intelligence development across semiconductors.

by Luis Rijo
Search   -   Dec 27, 2025 Microsoft Advertising now gives exact match total control over ad auctions
Navah Hopkins explains Microsoft Ads exact match priority in December 2025 auction mechanics video

Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.

by Luis Rijo
AI   -   Dec 26, 2025 Google's Gemini now lets users verify AI-generated video content
Google's Gemini now lets users verify AI-generated video content

Google introduced video verification tools within the Gemini app on December 18, 2025, letting users detect content created or edited with Google AI.

by Luis Rijo
AI   -   Dec 26, 2025 Adobe teams with Runway to build AI video tools for creatives
Runway Gen-4.5 generates dynamic video from text prompts with realistic physics and motion consistency.

Adobe partners with Runway on December 18, bringing Gen-4.5 generative video models to Firefly users while developing exclusive AI video capabilities for professionals.

by Luis Rijo
AI   -   Dec 26, 2025 Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks
Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks

Amazon extends voice assistant booking capabilities across hotels, home services, and wellness appointments coming throughout 2026, expanding agentic commerce infrastructure.

by Luis Rijo
AI   -   Dec 26, 2025 Snapchat brings AI video generation to users with new Animate It lens
Snapchat brings AI video generation to users with new Animate It lens

Snapchat launched Animate It on December 22, offering Lens+ subscribers access to prompt-based video generation powered by an internally developed AI model.

by Luis Rijo
AI   -   Dec 23, 2025 Microsoft bets on AI to rewrite Windows after code it wrote broke the OS
Ad shows Microsoft's goal: 1 engineer, 1 month, 1 million lines of code using AI by 2030

Microsoft plans to eliminate C and C++ code by 2030 using AI after admitting months of Windows 11 malfunctions caused by components that started failing in July 2025.

by Luis Rijo
AI   -   Dec 23, 2025 Google buys Intersect for $4.75B to solve AI's power crisis
Battery energy storage systems supporting Google's Intersect acquisition for AI data center power infrastructure.

Alphabet acquires Intersect for $4.75 billion in cash to accelerate data center energy capacity. Deal includes multiple gigawatts of projects under construction.

by Luis Rijo
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