Private equity circles Criteo as Google's search grip slips
A 50 percent premium bid for Criteo, a new IAS chief executive, and Munich stripping Google AI Overviews shield defined a turbulent first week of July 2026.
AI
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Posts
Previous Posts-
-
Meta's Muse Spark 1.1 gains 1 million token context for developers today
Meta Superintelligence Labs opens the multimodal reasoning model through a new public preview API, pairing coding gains with autonomous agent orchestration.
-
Criteo takeover bid tests private equity's appetite for ad tech
Vista Equity and Quinti Capital bid for Criteo at a 50 percent premium while IAS installs a new CEO and Europe's digital ad market hits 131.1 billion euros.
-
ActiveCampaign adds Google Ads connector as 23% use AI end to end
Marketers build Performance Max campaigns via chat prompts, joining a Wix, Claude and WhatsApp connector lineup. Will chat replace the ads dashboard entirely?
-
WBD forces ad convergence across siloed units, unifies planning in Q3
Six named AWS services, including Bedrock AgentCore and SageMaker, run the new platform, with unified planning due in Q3 and order management to follow in Q4.
-
UK advertisers face zero ChatGPT ad share, Adthena data show
Adthena logged zero paid placements across 169,560 UK ChatGPT scrapes in June even as Google AI Overviews there hit a 23 percent frequency rate, data show.
-
Adobe finds just 17% of shoppers recall ads after 24 hours
Survey of over 1,000 consumers ties forgettable ads to irrelevance and mistrust, as marketers face pressure to win both human and AI-driven brand discovery.
-
Criteo takeover bid reshapes an adtech industry already in flux
A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026.
-
Ketch cuts podcast cleanup from days to minutes with Wistia MCP
Ketch cleared 90 mislabeled podcast episodes in minutes via Wistia's new MCP server. Over 300 accounts queried it in days. What happens to library work next?
-
FTC move could force Colorado to rewrite new AI bias law
The proposal argues undisclosed ideological output tuning can breach Section 5, naming Colorado's SB 26-189 as impliedly preempted. Comments close July 31.
-
Vista Equity and Quinti Capital offer 50% premium for Criteo, sources say
Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach.
-
Google's crawler math turns against it as the open web pushes back
Cloudflare shows AI bots crawling sites 50,000 times per visitor as Munich strips Google's cover for Overviews and Google dismisses a rival crawler standard.
