AI

New IAB Australia research reveals brands must shift from traffic volume metrics to citation measurement as zero-click searches transform digital marketing strategies.

Silicon Valley executive reveals unprecedented spending surge while acknowledging workers face an automated future with limited protection or guidance.

Fire TV adds AI-powered scene navigation allowing viewers to jump to specific movie moments using natural language commands through Alexa+.

OpenAI CEO Sam Altman declares code red on December 2, 2025, pushing back advertising and other initiatives to focus on ChatGPT improvements as Google's Gemini gains ground.

Amazon expands AI bot blocking while retailers launch autonomous shopping tools during critical Black Friday period, as Google's Gemini 3 begins powering search queries and agency consolidation continues reshaping the advertising landscape.

Smartly introduced Creative Predictive Potential and Creative Insights on November 18, integrating AI-powered creative intelligence across social, Google, CTV.

Marketing professionals gain centralized platform to manage multiple AI models through single interface with workspace organization features.

New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.