DoubleVerify launches DV Neura, its AI engine for agentic ad campaigns
DoubleVerify today launched DV Neura, its cognitive AI engine with MCP integration, agentic execution agents, and a nearly 300x rise in content classification.
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Original research tops AI search citations at 82%, NP Digital survey finds
NP Digital surveyed 500 marketers in May 2026 to rank content types by AI search performance. Original research leads at 82%. Video content ranks last at 2%.
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AI media leads H2 ad investment plans as implementation gap widens
Mediaocean's H2 2026 report: AI media fastest-growing ad category at 60%, as data gaps and stack integration remain the top barriers to scaling deployment.
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Uber Offsite, Fox-Roku, IAS, and X overhaul the programmatic advertising stack
Fox closes $22B Roku deal, Uber takes first-party ad signals offsite to Meta and Google, IAS adds Spotify podcast pre-bid controls, Hyundai tests SSP bidding.
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82% of workers want pay transparency - only 34% have it, study finds
A G-P survey of 4,000 workers across six countries finds 82% want pay transparency, only 34% have it, while 32% of Germans trust AI over HR for pay equity.
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Most publishers aren't ready for agentic advertising, Optable's test reveals
Optable's agent readiness self-assessment maps six pillars publishers must fix before agentic AI buying reshapes how inventory is discovered and transacted.
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Fox buys Roku, Publicis and TTD end feud, UK publishers sue AI scrapers
Fox's $22bn Roku deal reshapes CTV, Publicis and The Trade Desk end dispute, UK publishers bill AI scrapers £500 per scraped article through county courts.
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UK publishers bill AI scrapers £500 per article using county courts
UK publishers launch Search-Only Contracts to bill OpenAI and Google £500 per scraped article, using county courts to enforce payment without IP litigation.
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DeepIntent's Helix AI brings agentic planning to healthcare marketers
DeepIntent today launched Helix AI, the first agentic platform for healthcare marketers, halving planning cycles with HIPAA-compliant natural language tools.
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Brainlabs' Ali Reed on why independent agencies are winning the AI era
Brainlabs Chief Growth Officer Ali Reed argues that independent agencies are seizing the high-margin, AI-driven layer of work that legacy holdcos are ceding.
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Deezer's free AI music detector now works across 20 streaming platforms
Deezer launches a free AI music detector in 27 languages that scans playlists across 20 streaming platforms, revealing 43% of switchers carry synthetic tracks.
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Perplexity co-authored the study that praises its own AI agents
AI agents cut task time 87 percent in a study Perplexity co-authored using its own data and products, even as copyright and security cases mount against it.
