Anthropic's new privacy policy adds biometric checks to Claude accounts
Anthropic updated its privacy policy June 8, 2026, effective July 8, adding biometric identity checks, third-party KYC data, and agentic data flow disclosures.
AI
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
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Poland's digital ad market hits 11 bln PLN: what the IAB report reveals
IAB Polska's 2025/2026 strategic report shows Poland's digital advertising market surpassed nearly 11 bln PLN, driven by programmatic, SEM, mobile, and AI.
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Vermont bans AI-only therapy and tightens data broker rules
Vermont enacted two laws in June 2026, banning AI-only mental health services and raising data broker annual fees from $100 to $900 with expanded disclosure rules.
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Microsoft bets on AI economy with Web IQ, Clarity citations, and MCP server
Microsoft today unveiled Web IQ grounding APIs, Clarity citation reporting, and an MCP server to connect advertisers to live AI workflows at Cannes Lions 2026.
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PubMatic is now charging publishers for sending too much inventory
PubMatic charges publishers $0.001 CPM for excess inventory after April 16, 2026 policy update, and its IQ team can block domains for persistent overages.
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Your analytics are lying: Similarweb traces AI recommendations to real traffic
Similarweb study finds AI-recommended brands are 2.5x more likely to receive a site visit within 7 days, while 56% of that traffic arrives via branded search.
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Agents, forecasts, and Vox: ad tech's week before Cannes
Ad market forecast hits $1.3 trillion as agentic platforms proliferate before Cannes, Vox Media completes its breakup, and Google sets August 3 EEA deadline.
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AI bots hammered WordPress cart pages 3.75M times in a day, Kinsta data shows
Kinsta analyzed 10 billion requests and found AI bots trapped in query-string loops, hammering WooCommerce cart and checkout pages millions of times a day.
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IAB Australia maps the agentic AI shift search marketers can't ignore
IAB Australia's 2026 agentic AI search report shows how the funnel collapses into seconds, why trust is the new currency, and what brands must rebuild now.
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WPP Media sees AI as advertising's $1.3 trillion growth engine in 2026
WPP Media's midyear forecast projects 4.4% global ad growth to $1.3 trillion, as AI investment offsets geopolitical headwinds and reshapes every major ad channel.
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Agentic ad tech tries to take over the buying layer as AI search budgets surge
AI agents claim the programmatic ad buying layer as WPP forecasts AI search reaching 39% of search revenue by 2031 and Adobe finds 86% impulse buy monthly.
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LiveRamp opens its agent network to outside builders with new LAB program
LiveRamp today opened its platform to partner-built AI agents through the new LAB program, covering planning, activation, measurement, and data transformation.
