Announcement

AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 784 Articles
AI   -   Nov 06, 2025 AI traffic converts at 3x higher rates than traditional channels
AI assistants achieve 1.66% sign-up rates vs 0.15% search, showing 11x better conversion performance across channels.

AI assistants driving 156% traffic growth while delivering superior conversion performance for publishers and news sites.

by Luis Rijo
Search   -   Nov 06, 2025 Google executives hint at a unified AI search interface
Google logo split showing AI Mode and AI Overviews features with tech connectivity backgroundRetry

Alphabet's Q3 2025 earnings call revealed growing query volumes as industry experts predict major consolidation of AI features within months.

by Luis Rijo
AI   -   Nov 06, 2025 Common Crawl defends archive practices amid deletion claims
Common Crawl defends archive practices amid deletion claims

Nonprofit Common Crawl issued November 4 statement defending data collection methods, citing technical constraints preventing content deletion.

by Luis Rijo
AI   -   Nov 05, 2025 Newton Research launches agentic AI analytics app within Snowflake for advertising measurement
Newton Research launches agentic AI analytics app within Snowflake for advertising measurement

Newton Research integrates specialized marketing measurement agents with Snowflake Cortex AI on November 4, enabling brands to run media mix modeling and incrementality analysis directly within secure data environments.

by Luis Rijo
AI   -   Nov 05, 2025 High Court rules Stable Diffusion training does not infringe copyright
UK High Court dismisses Getty Images copyright claims against Stability AI

UK High Court dismisses Getty Images copyright claims against Stability AI, ruling AI models don't store copies, but finds narrow trademark violations on watermarks.

by Luis Rijo
AI   -   Nov 05, 2025 Google targets 2027 for space-based AI computing prototype launch
Project Suncatcher

Google unveils Project Suncatcher on November 4, 2025, proposing satellite constellations with TPUs and optical links to scale machine learning compute in orbit.

by Luis Rijo
AI   -   Nov 05, 2025 Common Crawl supplies paywalled content to AI companies despite publisher objections
Common Crawl supplies paywalled content to AI companies despite publisher objections

Nonprofit organization Common Crawl provides major AI companies access to millions of paywalled news articles while claiming compliance with publisher removal requests, investigation reveals.

by Luis Rijo
AI   -   Nov 05, 2025 Google AI Overviews reduce organic CTR 61%, paid traffic 68%
Google AI Overviews reduce organic CTR 65% without citation, 49% with citation per Seer study

Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.