Latest Articles
1183 Articles
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.
Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.
Google unveiled Ask Advisor, Universal Cart, new AI Mode ad formats, and Meridian inside Analytics 360 at Marketing Live 2026 - here is the complete recap.
by Luis Rijo
Google unveiled Ask Advisor, Universal Cart, new AI Mode ad formats, and Meridian inside Analytics 360 at Marketing Live 2026 - here is the complete recap.
by Luis Rijo
Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.
by Luis Rijo
Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.
by Luis Rijo
Google is testing Conversational Discovery ads and Highlighted Answers in AI Mode, plus AI-powered Shopping ads and Business Agent for Leads in standard Search.
by Luis Rijo
Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.
by Luis Rijo
Google I/O 2026 unveils Gemini 3.5, Antigravity 2.0, and WebMCP, a proposed open web standard recasting the developer stack around AI agents that ship code.
by Luis Rijo
Amazon's Alexa+ now generates on-demand podcast episodes using AI and over 200 news publications. Available now for Alexa+ subscribers in the United States.
by Luis RijoExperian and ServiceNow partner to embed the Ascend decisioning platform into enterprise AI workflows for fraud, onboarding, and model risk management at scale.
by Luis Rijo