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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Nov 05, 2025 Semrush triples AI visibility in one month with systematic optimization

Semrush AI share of voice chart showing growth from 13% to 32% across ChatGPT and LLM platforms in 2025

Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.

by Luis Rijo

AI - Nov 04, 2025 Amazon demands Perplexity stop AI shopping in Comet browser dispute

Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.

by Luis Rijo

AI - Nov 03, 2025 Moloco executive details practical AI applications in retail media monetization

Drew Cashmore, Managing Director, Adaptive Retail Group

Machine learning infrastructure enables retailers to increase ad load and efficiency without degrading shopper experience through real-time personalization technology.

by Luis Rijo

AI - Nov 03, 2025 Industry expert questions AdCP media buying protocol for ad automation

Ari Paparo analyzes Ad Context Protocol limitations for programmatic transactions while highlighting creative automation potential in November 2025 analysis.

by Luis Rijo

AI - Nov 03, 2025 Ad tech industry debates agentic AI protocol amid transparency concerns

ExchangeWire podcast discussing Ad Context Protocol transparency concerns in advertising AI

Ad Context Protocol launch on October 15 sparks debate about whether advertising needs another standard before addressing transparency in AI automation.

by Luis Rijo

Video - Nov 03, 2025 YouTube launches Edit with AI for automated Shorts creation

YouTube introduces Edit with AI in Shorts and YouTube Create app, transforming raw footage into polished videos with automated editing, music, and voiceover in 15 markets.

by Luis Rijo

AI - Nov 03, 2025 AI tools stabilize at 1.3% while traditional search hits yearly peak

AI tools reach 0.72% while search hits 10.29% in September 2025, showing parallel growth patterns.

New Q3 2025 data shows AI platforms and search engines both reached September highs, suggesting parallel growth rather than direct competition.

by Luis Rijo

AI - Nov 03, 2025 Reports of ChatGPT financial advice ban prove unfounded

Social media reports claiming ChatGPT would no longer provide financial or legal advice stemmed from a single source misinterpreting existing usage policy language from OpenAI.

by Luis Rijo

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