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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Nov 01, 2025 Amplitude introduces AI Visibility tool with competitive tracking

Amplitude unveils AI Visibility on October 30, 2025, enabling marketers to monitor brand presence across ChatGPT, Claude, and Google AI Overview with conversion tracking.

by Luis Rijo

AI - Nov 01, 2025 Most holiday shoppers will use AI to select gifts this year

AI gift shopping adoption: 65% have used AI for gift ideas, 83% plan to use it this holiday season.

A survey of 2,000 weekly AI users reveals 83% plan to use algorithms for holiday purchases, with trust levels matching advice from friends.

by Luis Rijo

AI - Nov 01, 2025 HUMAN Security launches open-source MCP server for AI threat analysis

HUMAN Security released its MCP Server on July 24, 2025, enabling AI assistants to query threat intelligence through conversational interfaces.

by Luis Rijo

AI - Nov 01, 2025 Google VP doubles down: ads aren't going anywhere despite AI takeover

Robby Stein, VP of Product for Google Search

Robby Stein dismisses concerns about advertising's future as Google integrates AI across search, explaining why paid ads remain essential despite transformation.

by Luis Rijo

AI - Nov 01, 2025 Google reveals how AI decides which businesses get recommended

Robbie Stein, VP of Product for Google Search

Google's VP of Product explains the technical mechanisms behind AI search recommendations and provides actionable strategies for businesses seeking visibility.

by Luis Rijo

Data - Nov 01, 2025 This week: Tech giants post record quarters as Amazon reshapes ad infrastructure

Amazon consolidates ad tech power through DSP partnerships and AWS infrastructure

Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested.

by Luis Rijo

AI - Oct 30, 2025 Microsoft cloud revenue hits $49.1 billion as AI investments accelerate

Microsoft reports 18% revenue growth reaching $77.7 billion in first quarter, driven by Azure expansion and commercial bookings surge exceeding 100% in constant currency.

by Luis Rijo

AI - Oct 29, 2025 Gemini iOS app traffic revealed through undocumented user agent

New undocumented user agent "GeminiiOS" discovered by analyst identifies traffic from Gemini's iOS app WebView, exposing measurement gaps in Google's AI traffic.

by Luis Rijo

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