AI

IAB Tech Lab releases Agentic RTB Framework v1.0 for public comment on November 12 while Verve emphasizes on-device cohort modeling as privacy-compliant solution.

Survey of 3,169 marketers shows 72% plan AI adoption growth while only 45% feel confident applying it, revealing major readiness challenges in advertising.

Amazon, Google, and IAB Tech Lab accelerate autonomous campaign tools while publishers face measurement challenges from bot-like agentic traffic flooding platforms.

Swivel debuts agentic transaction system for programmatic advertising with partnerships across SpringServe, FreeWheel, Publica, and Kevel platforms.

NotebookLM introduces automated deep research capabilities and support for Google Sheets, Word documents, and additional file formats.

Twilio survey of 4,800 consumers and 457 business leaders shows 90% of organizations believe customers are satisfied with AI, but only 59% of consumers agree.

Dutch Data Protection Authority consultation examines implementation challenges for Article 5 AI Act ban, highlighting algorithmic bias risks and discrimination concerns.

Google introduces agentic checkout, store-calling AI, and conversational shopping across Search and Gemini app on November 13, 2025, for U.S. holiday shoppers.