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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 857 Articles
AI   -   Nov 15, 2025 EU clarifies boundary between influence and manipulation under AI Act
EU clarifies boundary between influence and manipulation under AI Act

The European Commission released guidelines distinguishing persuasion from manipulation in artificial intelligence systems as compliance requirements take effect.

by Luis Rijo
AI   -   Nov 14, 2025 Switzerland releases AI regulation report with three governance approaches
Switzerland releases AI regulation report with three governance approaches

Switzerland's Federal Council published a February 12 report outlining regulatory approaches for artificial intelligence, from sectoral to EU alignment.

by Luis Rijo
Search   -   Nov 14, 2025 Teads reports 10-15% pageview decline as AI reshapes publisher economics
Teads reports 10-15% pageview decline as AI reshapes publisher economics

Teads Q3 earnings reveal publishers losing 10-15% of pageviews while CTV grows 40% year-over-year, highlighting shift away from traditional web traffic monetization.

by Luis Rijo
AI   -   Nov 14, 2025 Most companies still pilot AI programs despite widespread adoption
Most companies still pilot AI programs despite widespread adoption

McKinsey's November 2025 report reveals 88% of organizations use AI regularly, but only one-third have scaled implementations beyond experimental phases.

by Luis Rijo
AI   -   Nov 14, 2025 UK website traffic growth collapses 86% since Google AI search rollout
UK website traffic growth collapses 86% since Google AI search rollout

New research shows organic traffic growth dropped from 26.3% to 3.7% across 16 UK sectors after Google launched AI Overviews and AI Mode, with hospitality facing worst impact.

by Luis Rijo
AI   -   Nov 14, 2025 Similarweb launches AI citation analysis framework as zero-click searches rise
Similarweb launches AI citation analysis framework as zero-click searches rise

Director of SEO publishes comprehensive guide tracking brand visibility across ChatGPT, Perplexity, and Gemini platforms.

by Luis Rijo
AI   -   Nov 14, 2025 InfoSum launches Beacons for cross-cloud data collaboration
InfoSum launches Beacons for cross-cloud data collaboration

InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.

by Luis Rijo
AI   -   Nov 14, 2025 Google Ads cuts incorrect suspensions by 80% with AI improvements
Google Ads cuts incorrect suspensions by 80% with AI improvements

Google deployed AI enhancements to reduce wrong account suspensions by over 80%, resolve appeals 70% faster, and handle 99% of cases within 24 hours as of November 13, 2025.

by Luis Rijo
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