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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Feb 11, 2026 Reach deploys AI answer engine as UK publisher races to keep readers amid search erosion

DeeperDive AI answer engine showing USA Today winter holiday query with conversational interface

Reach selects DeeperDive from Taboola, implementing generative AI search directly on Express and Daily Star sites to combat traffic losses from AI-powered search platforms.

by Luis Rijo

AI - Feb 09, 2026 Google quietly hands AI assistants the keys to 40 million docs

Google Developer Knowledge API connects AI tools to Firebase, Android, Cloud, and Maps documentation

Google last week launched Developer Knowledge API and MCP server, giving AI tools direct access to Firebase, Android, Cloud, and Maps documentation through programmatic interfaces.

by Luis Rijo

AI - Feb 09, 2026 Microsoft quietly kills 35-year-old Publisher after October 2026

Microsoft ends support for Publisher desktop publishing software on October 13, 2026, redirecting users to Word and PowerPoint alternatives after 35 years.

by Luis Rijo

AI - Feb 08, 2026 Apple lets AI agents write Swift code directly in Xcode

Xcode 26.3 agentic coding showing AI agent modifying Swift code with real-time thinking process display.

Apple releases Xcode 26.3 with agentic coding support for Anthropic's Claude Agent and OpenAI's Codex, enabling developers to use AI agents throughout app development.

by Luis Rijo

AI - Feb 08, 2026 AI author warns "Gartner is dying" as research firm's stock crashes 31%

Gartner stock chart showing 5-year decline from $600 to $156, down 4.97% with sharp 2025-2026 drop.

Prominent AI book author Andriy Burkov declared Gartner's business model fundamentally broken following the research firm's February 3 earnings that sent shares plunging 31 percent.

by Luis Rijo

AI - Feb 08, 2026 Major retailer slashes site visit costs by 75% using sell-side AI decisioning

Index Exchange Marketplaces enabled a major apparel retailer to cut cost per site visit by 75% through inPowered AI's sell-side decisioning technology deployed upstream.

by Luis Rijo

AI - Feb 08, 2026 Milano Cortina 2026 Olympics faces backlash over AI-generated content

Milano Cortina 2026 Olympics drew criticism for AI-generated promotional content featuring Sabrina Impacciatore, raising brand safety concerns as advertisers confront quality issues.

by Luis Rijo

AI - Feb 07, 2026 Google faces developer token application backlog as new API tier debuts

Google introduces Explorer Access level for Ads API while application delays affect developers seeking Basic and Standard access amid surging interest.

by Luis Rijo

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