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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI   -   Sep 18, 2025 LinkedIn expands AI training to include user data starting November 3
LinkedIn notification banner announcing November 3, 2025 AI training policy changes with opt-out options.

LinkedIn will use user data to train content-generating AI models from November 3, 2025, introducing new privacy controls across multiple regions.

by Luis Rijo
AI   -   Sep 18, 2025 Amazon introduces agentic AI across seller platform
Amazon introduces agentic AI across seller platform

Amazon deploys autonomous AI assistant to manage inventory, compliance, and advertising for marketplace sellers. New Creative Studio transforms weeks-long campaign development into hours.

by Luis Rijo
AI   -   Sep 16, 2025 Agencies target 83% increase in client capacity as automation reshapes AdOps workflows
Chart shows agencies want 83% portfolio increase: 35 to 64 accounts per strategist without hiring.

Digital advertising agencies seek to nearly double client portfolios without expanding teams, with 64% of strategists now managing multiple channels according to September 2025 benchmark study.

by Luis Rijo
AI   -   Sep 16, 2025 Google unveils Power Pack strategy for AI-driven advertising campaigns
Ginny Marvin speaks to Google product leads Sylvanus Bent and Charles Boyd

Google reveals its comprehensive Power Pack strategy combining AI Max, Performance Max, and Demand Gen campaigns for enhanced advertiser performance.

by Luis Rijo
AI   -   Sep 15, 2025 ChatGPT usage reaches 700 million users as personal applications dominate platform growth
AI-generated image: Global network of users connecting through ChatGPT platform worldwide

Comprehensive analysis reveals how global AI adoption patterns challenge traditional workplace-focused technology narratives.

by Luis Rijo
AI   -   Sep 15, 2025 Semrush confirms significant operational impact as Google eliminates n=100 SERP parameter
Google's API changes create barriers for SEO tools like Semrush, forcing costly workarounds. AI-generated image.

Leading SEO platform acknowledges industry-wide disruption on September 14, implementing workarounds to maintain functionality despite 10x cost increase.

by Luis Rijo
AI   -   Sep 14, 2025 Meta confronts sustainability tensions amid massive AI infrastructure expansion
Meta confronts sustainability tensions amid massive AI infrastructure expansion

September 2025 sustainability report reveals ambitious environmental goals while company simultaneously announces unprecedented data center investments requiring gigawatt-scale energy consumption.

by Luis Rijo
AI   -   Sep 14, 2025 Adverity debuts AI-powered intelligence layer for marketing analytics
Adverity

Adverity Intelligence combines conversational AI with collaborative analytics to address resource constraints in modern marketing teams across complex data environments.

by Luis Rijo
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