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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 853 Articles
AI   -   Feb 07, 2026 AppSumo's revenue crashes 50% as lifetime deal model faces existential crisis
AppSumo's revenue crashes 50% as lifetime deal model faces existential crisis

Noah Kagan publicly acknowledged today that AppSumo's revenue has declined 50% over the past two years, as the digital marketplace confronts fundamental challenges threatening its business model built on lifetime software deals for entrepreneurs.

by Luis Rijo
AI   -   Feb 06, 2026 Google's PaperBanana: AI agent beats PhD experts at scientific diagrams
PaperBanana

Google Cloud researchers released PaperBanana, an AI system using five specialized agents that outperforms human experts at generating academic illustrations with 75% preference rates.

by Luis Rijo
Search   -   Feb 05, 2026 Google and Bing say no: separate markdown pages for AI violate search policies
Fabrice Canel warns against separate markdown pages for LLMs, citing doubled crawl load and policy risks.

Google and Microsoft warn that creating dedicated markdown or JSON pages for large language models violates longstanding cloaking policies despite industry experimentation.

by Luis Rijo
AI   -   Feb 05, 2026 Alphabet advertising revenues climb 14% as Gemini App reaches 750 million users
Alphabet Q4 2024: Gemini App reaches 750M users, YouTube hits $60B in ads and subscriptions

Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.

by Luis Rijo
AI   -   Feb 05, 2026 Anthropic drops millions on Super Bowl ad savaging OpenAI's ChatGPT ad pivot
Claude AI logo with "Keep thinking" tagline on orange background promoting ad-free assistant experience.

Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.

by Luis Rijo
AI   -   Feb 04, 2026 EDO launches AI agent that reads TV ad performance in seconds
ChatEDO interface showing automotive brand TV ad performance rankings with impressions and spend data

Measurement company introduces conversational interface for TV outcomes data as agencies face leaner teams and fragmented buying workflows.

by Luis Rijo
AI   -   Feb 04, 2026 Google's AI summaries now swallow 58% of clicks that once went to websites
Ahrefs study shows Google AI Overviews reduce organic clicks by 58% as search traffic vanishes into AI void

Google AI Overviews reduce organic clicks by 58% in December 2025, up from 34.5% in April 2025, as search becomes increasingly zero-click.

by Luis Rijo
AI   -   Feb 03, 2026 AI ads perform as well as humans - if they don't look AI-made
Human faces in ads drive trust: authentic warmth beats AI polish in performance study.

Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance.

by Luis Rijo
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