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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 791 Articles
AI   -   Jul 18, 2025 Triton Digital adds AI voice cloning for programmatic podcast ads
AI-powered podcast microphone in futuristic studio representing voice cloning technology for ads

Spreaker platform partners with ekoz.ai to deliver scalable host-read advertisements using artificial intelligence technology

by Luis Rijo
AI   -   Jul 18, 2025 IBM replies on Reddit AMA about agentic AI
IBM specialist promotes agentic AI Reddit AMA with handwritten sign at tech workspace setup

Company answers questions about agentic AI technology through community discussion on Reddit platform.

by Luis Rijo
AI   -   Jul 16, 2025 Google search calls small businesses for customers automatically
Google's AI calling feature sends customers automated email updates with local business pricing and availability information.

New AI feature contacts local shops and restaurants to check prices and book appointments.

by Luis Rijo
AI   -   Jul 16, 2025 Raptive study shows AI content cuts reader trust by half
AI content trust study infographic showing 50% trust drop and 14% lower purchase intent for suspected AI content.

Raptive research reveals suspected AI content reduces reader trust 50% and hurts brand ad performance by 14%.

by Luis Rijo
AI   -   Jul 16, 2025 WP Engine introduces AI toolkit for enhanced WordPress search
WP Engine AI toolkit interface showing hybrid search and AI-powered recommendations configuration panel.

WP Engine announces Smart Search AI, AI-Powered Recommendations, and Managed Vector Database for seamless WordPress integration.

by Luis Rijo
AI   -   Jul 16, 2025 Nearly 90% of advertisers will use AI to build video ads by 2026
90% statistic with AI circuit pattern showing advertisers adopting artificial intelligence for ads

IAB report reveals 86% of buyers using AI for video ads, with CTV inventory becoming 47% biddable as performance metrics dominate.

by Luis Rijo
Display   -   Jul 16, 2025 Vodafone increases news ad inventory 10% with AI brand suitability strategy
Vodafone telecoms tower with AI-powered brand safety tech connecting to news sites, showing 10% increase and 41% reduction metrics

Telecom leader achieves 41% block rate reduction using DoubleVerify technology.

by Luis Rijo
AI   -   Jul 15, 2025 Anthropic unveils comprehensive financial analysis platform with Claude
Claude's Financial Analysis Solution enables comprehensive competitive benchmarking across athletic footwear companies like Velocity Athletic.

AI company launches unified solution targeting banks, asset managers, and insurers with expanded data integrations.

by Luis Rijo
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