AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jul 04, 2025 Google faces EU antitrust complaint over AI Overviews feature

Independent publishers file formal complaint citing traffic losses and market abuse concerns.

by Luis Rijo

Data - Jul 04, 2025 Consumer trust crisis hits marketing as AI data use sparks privacy concerns

Pinterest AI tools enhance advertiser trust through automated collage creation and trend insights

European study reveals 59% oppose AI training use while demanding clearer data controls.

by Luis Rijo

AI - Jul 04, 2025 Pinterest launches AI auto-collages and enhanced trend forecasting tools

Pinterest AI auto-collages transform product catalogs into shoppable outfit combinations instantly

Pinterest unveils automated collage creation and upgraded trend analysis featuring shopping insights ahead of Cannes Lions.

by Luis Rijo

Search - Jul 04, 2025 Microsoft cuts 9,000 employees as Xbox division faces major restructuring

Empty Microsoft boardroom with Xbox console symbolizing 9,000 employee layoffs in gaming division

Microsoft announces substantial workforce reduction affecting less than 4% of global staff.

by Luis Rijo

AI - Jul 03, 2025 ChatGPT referrals surge as Google searches hit zero-click records

ChatGPT referrals grow 25x as Google zero-click searches rise from 56% to 69% since AI Overviews launch

AI-powered search platforms reshape content discovery while publishers face traffic challenges.

by Luis Rijo

Display - Jul 03, 2025 Google AdSense introduces automatic fill for empty ad spaces

AdSense Fill empty ads feature displays contextual suggestions in unfilled spaces, as shown in mobile demo

Google launches unfilled slot optimization with contextual suggestions and 30-day rollout starting July 3, 2025.

by Luis Rijo

Search - Jul 03, 2025 Google extends AI Mode to Workspace accounts in the US

Google executive promotes AI Mode search feature with colorful tech background for Workspace announcement.

Google's AI Mode search feature reaches Workspace users, expanding beyond consumer access with advanced query capabilities.

by Luis Rijo

AI - Jul 02, 2025 Microsoft details how generative AI reshapes search and advertising landscape

Microsoft Copilot transforms search from keyword queries to AI conversations with synthesized results and tables.

AI-powered search transforms traditional keyword strategies as Microsoft reports doubled engagement rates and 53% increase in purchases through conversational interfaces.

by Luis Rijo